Channel Sales Manager – North America, Water Filtration
Location: Greater Toronto Area, Ontario
Territory: Canada & United States
Employment Type: Full-Time
Compensation: CAD $90,000–$115,000 Base + Performance Bonus/Commission
Target OTE: CAD $135,000–$165,000+
Travel: Approximately 20–30%
About Us
WaterH / Glacier Fresh is a fast-growing water filtration and hydration company serving major retail and distribution channels across North America.
Our water filtration portfolio includes refrigerator filters, under-sink filtration and RO systems, whole-house filtration, replacement cartridges, RV filtration, pitchers, and other residential and commercial water filtration solutions.
We work with major retailers and distributors across the U.S. and Canada and are continuing to expand our North American distribution network.
We are looking for an experienced Channel Sales Manager – North America to lead the development of our water filtration business through national and regional distributors, industrial supply channels, plumbing distributors, water-treatment distributors, dealers, and other strategic B2B partners.
What You’ll Do
You will be responsible for developing and growing WaterH / GlacierFresh North American distribution business, with a strong focus on new account acquisition and long-term channel development.
Key responsibilities include:
* Identify, develop, and close new national and regional distribution accounts across Canada and the United States.
* Build relationships with distributors in plumbing, industrial supply, water treatment, building products, hardware, and related channels.
* Target and develop accounts similar to Ferguson, Grainger, Fastenal, HD Supply,
* Build relationships with buyers, category managers, sourcing teams, product managers, and senior decision-makers.
* Develop account-specific sales strategies, product assortments, pricing proposals, and go-to-market plans.
* Present WaterH’s filtration capabilities, product portfolio, certifications, manufacturing strengths, and private-label/OEM capabilities to prospective partners.
* Manage the complete sales cycle from prospecting and initial contact through presentation, sampling, quotation, negotiation, onboarding, and purchase order.
* Build and maintain a strong sales pipeline with clear forecasts, priorities, and next steps.
* Work closely with product, operations, marketing, and management teams to support customer requirements and successful product launches.
* Attend industry trade shows, distributor meetings, buying-group events, and customer meetings across North America.
* Grow revenue while maintaining healthy pricing and gross-margin discipline.
What We’re Looking For
* 5+ years of successful B2B sales, channel sales, business development, or national account experience.
* Experience selling through distributors, dealers, wholesalers, industrial supply, or other B2B channels.
* Experience in water filtration, water treatment, plumbing, HVAC, pumps, valves, industrial products, building products, or related categories is strongly preferred.
* Proven ability to prospect for and develop new accounts rather than only manage an existing customer base.
* Experience working with national or large regional distributors is highly preferred.
* Existing relationships with major North American distributors, buying groups, plumbing wholesalers, industrial suppliers, or water-treatment organizations are a strong asset.
* Strong commercial skills in pricing, negotiation, account strategy, forecasting, and pipeline management.
* Comfortable working independently and taking ownership of the full sales process.
* Strong written and verbal communication and presentation skills.
* Willing and able to travel throughout Canada and the United States as required.
What Success Looks Like
This is a growth-focused role.
Success will be measured not only by revenue, but also by the ability to:
* Open meaningful new distributor and channel accounts.
* Build a qualified North American sales pipeline.
* Develop relationships with key industry decision-makers.
* Convert opportunities into sustainable, profitable business.
* Expand Water H’s presence across strategic North American distribution channels.
Why Join Us
This is an opportunity to join a growing water filtration business with established manufacturing capabilities, a broad product portfolio, and existing relationships with major North American retailers and distributors.
You will have significant ownership of the North American channel strategy and the opportunity to build new business across both Canada and the United States.
For a strong channel sales professional, this role offers substantial room for growth and performance-based earning potential.
