WeTransact

Microsoft Marketplace is a huge opportunity. $85B+ in SaaS sales will flow through Cloud Marketplaces by 2028.

But let’s be real: it’s a pain.

Publishing takes forever. Tooling is complex to navigate. Sellers avoid it. And ISVs hungry to scale end up stuck in the fog instead of closing deals.

We know because we lived it.

Our founders spent 10+ years at Microsoft, watching ambitious ISVs spin their wheels - missing incentives, stuck in operations, and burning resources just to get listed.

So we built WeTransact. A Microsoft GTM platform that makes Marketplace simple, fast, and scalable for ISVs.

Our 6 solution areas:

🚀 Marketplace Launchpad → Go live in days, not months. No devs needed. Risk-free, compliant integration.

⚡ Scale Without Chaos → Sellers stay in CRM. Ops stay clean. No mess.

🎯 Demand Engine → No more waiting. We put you in front of MACC buyers + Microsoft AEs ready to buy your solution.

📊 Data That Wins Deals → Stop guessing. See exactly who’s buying and when. Filter accounts by MACC- Eligibility.

🤝 Partnership-as-a-Service → Put your Microsoft Partnership on autopilot. Become IP-CoSell Eligible in days. Never miss incentives, perks, or co-sell opportunities again.

🧑‍🤝‍🧑 TransactCertified → Learn Marketplace in 6 week training program from people who’ve been there.

400+ ISVs are already scaling with us. And even Microsoft leadership says it best:

“WeTransact is changing the way partnerships are being built.” - Judson Althoff, EVP, Microsoft

At its ❤️, WeTransact is all about removing hurdles so ambitious ISVs can scale faster and smarter.