Senior Creative Director – DTC eCommerce (Whisky Library)
About the Role
We’re looking for a Senior Creative Director to own and drive the creative strategy for Whisky Library across paid and organic channels. This is a hands-on, high-ownership role focused on developing creative concepts, messaging, hooks, and content strategies that drive brand growth and customer acquisition.
You’ll report directly to our leadership team and work closely with our editors and content creators to turn creative strategies into high-performing content. You’ll be responsible for bringing strong ideas to the table, providing clear creative direction, and continuously improving our creative based on performance and market insights.
This is a collaborative individual contributor role, not a people-management position. We’re looking for someone who can operate independently, take ownership of the creative strategy, and work closely with the team to execute at a high level.
Who We Are
We are Whisky Library, a U.S.-based whiskey retail and subscription company building a modern way to discover and purchase bourbon. The whiskey industry has remained largely unchanged for decades, and our mission is to meaningfully improve how people explore, learn about, and buy whiskey online.
We’re a small, global, execution-driven team that values ownership, speed, creativity, and high-quality output over process or hierarchy.
What You’ll Do
What We’re Looking For
Required Qualifications
Strong background with DTC, eCommerce, consumer, or social-first brands
Deep understanding of direct-response advertising and performance creative
Strong copywriting, messaging, and concept development skills
Proven ability to develop creative strategies for paid social
Strong understanding of organic social content and current creative trends
Data-driven mindset with a strong understanding of creative performance
Ability to work independently in a small, fast-moving team
Preferred Qualifications
Background in developing creative strategies across both paid and organic social
Skills in UGC, creators, influencers, and short-form video
Strong understanding of Meta, TikTok, Instagram, and other social platforms
Track record of working directly with video editors and content creators
Passion for studying high-performing ads and continuously improving creative
Success in This Role
You’ll succeed if you:
Consistently develop creative concepts that improve business performance
Build a strong creative strategy across paid and organic channels
Give editors and creators clear direction that results in high-quality content
Use data and performance insights to continuously improve creative
Stay ahead of trends and identify new creative opportunities
Take full ownership of creative strategy and execution
Why Join Us?
High-impact role with direct influence on growth and creative direction
Work directly with leadership, editors, and creators
Small, fast-moving team with significant autonomy
Opportunity to shape the creative strategy of a growing DTC brand
No unnecessary layers of management or bureaucracy
If you’re a senior creative strategist who understands what makes content get attention, what makes people take action, and how to turn creative ideas into measurable business results, we’d love to hear from you.
