The Company:
A respected, innovation-driven wellness brand is seeking an Email Marketing Specialist to join its growing team. With a strong reputation for quality and consumer trust, this established organisation is committed to delivering impactful, education-led marketing that builds lasting relationships. The team operates in a collaborative, fast-paced environment where data, creativity, and continuous improvement are highly valued.
The Role:
This hybrid role (four days per week in their office in Vaughan) is central to driving consumer engagement through thoughtful lifecycle marketing. The Email Marketing Specialist will own the end-to-end execution of email campaigns, from segmentation and journey planning to deployment and performance analysis. Working closely with brand, creative, and technical teams, this individual will ensure every communication is personalised, compliant, and aligned with broader marketing initiatives. Success in this role requires a balance of strategic thinking and hands-on execution, with a strong focus on optimising engagement and long-term customer value.
Responsibilities:
- Develop and execute audience segmentation and lifecycle email strategies
- Manage end-to-end email campaigns, including automation, triggers, and re-engagement flows
- Collaborate with creative and brand teams to align messaging and visuals
- Deploy campaigns within CRM platforms, ensuring accuracy and functionality
- Conduct quality assurance to ensure optimal rendering across devices and clients
- Maintain email database health, including list hygiene and deliverability
- Ensure compliance with CASL, PIPEDA, and evolving privacy standards
- Analyse campaign performance and translate insights into actionable improvements
- Execute A/B testing to optimise subject lines, content, and conversion rates
- Monitor industry trends to continuously enhance email marketing effectiveness
Requirements:
- 3+ years of experience in email marketing
- Hands-on experience with CRM platforms such as Salesforce Marketing Cloud
- Strong understanding of segmentation, automation, and personalisation strategies
- Proficiency in HTML/CSS for email development
- Experience collaborating with cross-functional teams on integrated campaigns
- Strong analytical skills with the ability to interpret and communicate performance data
- Excellent organisational and communication skills
- PM experience with Asana is a plus
- SMS marketing is a plus
#welcometowhitebay #sineadbuckley
