The RoleThe Marketing & Creative Coordinator is a hands-on role combining creativity, execution and organization. Working closely with our Creative Director and leadership team, you will lead much of the day-to-day execution of White Table's marketing across social media, content creation, email marketing, digital platforms, creative assets and campaigns.
You will work within an established brand and marketing framework while bringing your own creative thinking to the role. The work is varied and may include capturing a wedding or corporate event, editing short-form video, building an email campaign, organizing the photography library, supporting a venue initiative or creating content for the sales team.
Hospitality also extends beyond traditional office hours. Some of our most important content opportunities happen at weddings, major events, venue activations and during production. This is a full-time role with a regular working schedule, with planned flexibility for occasional evenings and weekends when priority content needs to be captured.
The right person will bring strong creative judgment, photography and video capabilities, excellent organization and the confidence to take ownership. Your work will help ensure White Table's marketing reflects the creativity, attention to detail and standard of excellence we bring to every event.
Content & Social Media- Help manage and grow White Table Group's social media presence across Instagram, TikTok, Facebook, Pinterest, LinkedIn and YouTube.
- Plan, write, create and schedule posts, captions, Stories, Reels and other content in alignment with the content calendar, quarterly marketing plans and overall strategy.
- Maintain a consistent, polished and on-brand presence across White Table Catering & Events, The Hangar Venue, White Table Kitchen, The Fairway Room & Events and other company channels.
- Build meaningful community engagement by responding promptly and professionally to comments and messages, engaging with our audience and fostering an authentic online community.
- Direct sales and event inquiries to the appropriate team member and ensure opportunities are followed up without quoting pricing or availability directly.
- Engage with venue partners, industry partners, golf partners and other relevant community accounts.
- Leverage platform trends, user-generated content, audience insights and emerging opportunities to grow engagement and brand awareness.
- Collaborate with sales, marketing, culinary, operations, creative and leadership teams to develop social campaigns, promotions and brand storytelling initiatives.
- Develop recurring content series that build familiarity with our brands and tell a deeper story about our food, events, venues and people.
Content Creation- Shoot and edit professional photo and short-form video content on iPhone using mobile editing apps for Instagram Reels, TikTok, Stories, YouTube Shorts and other digital platforms.
- Identify and capture the priority events, people, details and behind-the-scenes moments that best communicate the White Table experience.
- Attend selected events and restaurant visits, including occasional evenings and weekends, to capture photo and video content.
- Create shot lists, content plans, creative briefs and mood boards for priority events and campaigns when appropriate.
- Identify gaps in the existing content library and proactively create opportunities to fill them.
- Assist with professional photoshoot planning and production alongside the Creative Director and wider team.
Creative & Digital Asset Management- Own the organization and ongoing maintenance of White Table Group's photo, video and creative asset library.
- Establish and maintain a clear folder structure, file-naming conventions, tagging system and organizational process.
- Make the company's growing library of professional photography, event imagery, video and brand assets searchable, accessible and genuinely useful.
- Ensure sales, marketing, creative and leadership can quickly locate appropriate, current and approved imagery and assets when needed.
- Track photography credits, usage rights and licensing requirements where applicable.
- Maintain a clear system for identifying current, approved, evergreen and archived assets.
- Identify opportunities to repurpose valuable content across social media, email marketing, websites, sales materials, campaigns and other brand touchpoints.
Graphic Design & Brand Support- Create brand-enhancing marketing materials in Canva and other creative tools to support White Table Group's sales, marketing, events, venues and new product and service launches.
- Develop social graphics, digital marketing materials, promotional assets, Story frames, event collateral, presentations, email assets and other visual content as needed.
- Resize and adapt creative assets for different platforms and placements, add text overlays and produce polished, on-brand Story frames.
- Work within the White Table Group brand guide to ensure all materials consistently reflect our established aesthetic, visual identity, tone and voice.
- Use strong visual judgment to create elevated, editorial and engaging designs that align with the White Table Group aesthetic.
- Translate ideas, campaigns and promotions from sales, marketing, culinary, operations, creative and leadership into compelling visual materials.
- Help ensure each White Table brand has a clear identity while still feeling connected to the overall company.
Marketing ExecutionBeyond social media, you will support the broader marketing needs of White Table and its brands.
- Support email marketing campaigns and newsletters, including regular communications for The Fairway Room and campaign-specific email assets.
- Assist with quarterly and seasonal campaigns, venue promotions, menu and service launches, weddings, corporate events and major White Table initiatives.
- Maintain and update Google Business Profiles with timely, accurate and engaging content.
- Support review-generation initiatives and help strengthen the company's online reputation.
- Coordinate with sales, culinary, operations, creative and leadership to gather the information, approvals and assets required for marketing.
- Create marketing and sales materials that promote White Table Group's products, services and venues while supporting awareness, inquiries, conversions and bookings.
- Monitor industry trends, competitor activity and client expectations, bringing forward recommendations that keep White Table Group innovative and competitive.
- Support Google Ads and other digital marketing initiatives as needed.
- Regularly review our marketing and creative output to identify opportunities to improve, experiment and differentiate White Table.
Analytics & ReportingWe want marketing decisions to be informed by what is actually working.
You will:
- Pull monthly performance data across key digital platforms and marketing channels.
- Track and report on meaningful community and marketing metrics, including engagement rate, follower growth, reach, saves, shares, direct messages, website activity, email performance, Google Business activity and audience sentiment.
- Provide clear, organized reporting for monthly marketing reviews and planning discussions.
- Use audience insights and analytics to recommend improvements to content performance, community engagement, lead generation and overall marketing effectiveness.
Who We're Looking ForYou understand the White Table brand and know how to turn strong ideas, moments and details into marketing that connects with the right audience.
Ideally, you bring:
- One to three years of experience in marketing, social media, content creation, community management or a related role. Experience with hospitality, events, food, weddings, lifestyle, home or design brands is a strong asset.
- Proven experience professionally managing social media accounts and maintaining a consistent, polished brand presence.
- Strong understanding of Instagram, TikTok, LinkedIn, Facebook, Pinterest and YouTube, as well as current trends in the digital space.
- Working knowledge of Google Business Profiles, Google Ads and other digital marketing tools.
- Exceptional communication skills and the ability to write engaging, polished and on-brand copy.
- Proven photography and short-form video experience, including shooting professional iPhone content, visual composition, lighting, framing and editing with CapCut, Adobe Premiere Rush, InShot or similar applications.
- Strong Canva and design skills, including typography, composition, imagery, branding and visual storytelling, with the ability to create polished materials within established brand guidelines.
- Experience with email marketing platforms such as Flodesk, social media scheduling tools and other digital marketing platforms.
- An understanding of what makes digital content perform, including audience behaviour, engagement signals and content best practices.
- Strong digital organization and file-management skills, including establishing naming conventions and maintaining searchable creative libraries.
- Excellent attention to detail and the ability to manage multiple brands, priorities and projects independently within an established strategy.
- Confidence to bring forward ideas, identify opportunities and move work forward with a positive, professional approach.
- A collaborative approach to working with sales, operations, culinary, creative, marketing and leadership teams.
