Company Description
- Location: 25 York Street, Toronto, Canada
- Department: Legal
- Vacancy: This posting is for an existing open role at WildBrain’s Toronto office.
- Hybrid work: Employees work in a hybrid model balancing collaboration in our office and remote work.
Find a job that lets your imagination run wild!
WildBrain is made up of a team of innovators and creators who bring industry-leading kids’ content and brands to families globally. We inspire imagination, put creativity first and believe in the power of storytelling. We are constantly connecting the powers of our global team, making WildBrain a collaborative, openminded and passionate environment to work in. To work at WildBrain means you get to create stories that lets imaginations run wild. Join our team today and make us part of your story!
About the Role
The Director, Network Communications will shape and strengthen WildBrain Network's external communications strategy, positioning the business as a trusted authority in kids' and family media, digital content, audience engagement, and platform innovation.
Reporting to the VP, Marketing and Communications, this role will own and drive Network’s B2B communications strategy and roadmap, including media relations, executive visibility, thought leadership, and industry narrative development to enhance WildBrain's reputation and influence. The role will elevate WildBrain Network’s industry authority and category leadership among key audiences as defined by the business strategy (advertisers, creative agencies, media planners, to name a few) plus trade media. The successful candidate will translate complex business priorities into compelling stories that build trust, credibility, and long-term brand value.
Job Description
- Develop and execute WildBrain Network's communications strategy across the media, advertising, entertainment, and investment communities.
- Partner with senior leaders to define and evolve compelling positioning, messaging, and narratives that reinforce WildBrain Network’s leadership in kids' and family entertainment and digital media.
- Create insight-led content, executive perspectives, industry POVs, and thought leadership initiatives that shape industry conversations.
- Translate business strategies, market trends, and innovation into clear, engaging external communications.
Media Relations & Industry Visibility
- Build and manage relationships with key trade, business, and industry media.
- Secure high-impact earned media opportunities that elevate WildBrain Network’s profile and credibility.
- Identify and land strategic speaking opportunities, industry panels, conferences, and events through the development of compelling brand narratives
- Lead proactive and reactive communications efforts that strengthen trust and enhance reputation.
Corporate & Brand Messaging Alignment
- Collaborate closely with Content, Franchise, Licensing and Corporate Communications, and executive stakeholders to ensure a consistent external narrative.
- Align industry-facing Network communications with broader corporate messaging and strategic priorities.
- Maintain consistency across all external touchpoints, channels, and audiences related to WildBrain Network.
Executive Communications & Reputation Management
- Support senior leaders with messaging development, presentation preparation, media readiness, and narrative guidance.
- Monitor and strengthen industry, advertiser, and partner perceptions of WildBrain Network.
- Help protect and advance WildBrain's reputation during periods of increased visibility and change.
- Provide communications counsel and strategic recommendations to leadership teams.
Qualifications
- Strong track record of corporate communications, public relations, industry relations, or external communications.
- Knowledge of the kids entertainment landscape would be an asset
- Proven success developing thought leadership programs and securing earned media coverage.
- Strong network of media, industry, and influencer relationships within entertainment, media, advertising, or technology sectors.
- Exceptional storytelling, writing, and executive communications skills.
- Ability to translate complex business strategies into compelling external narratives.
- Experience supporting senior executives and advising leadership teams.
- Strong project management, stakeholder management, and cross-functional collaboration skills.
- Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or a related field.
Additional Information
What We Offer
Working at WildBrain is more than a job - it’s the opportunity to join forces with extraordinary, insightful and imaginative people who will recognize your talents and encourage your professional growth and development in a work environment that promotes creativity and individuality.
Total Rewards
At WildBrain, we strive for equitable and consistent pay practices within a robust total rewards framework. Compensation may vary within the same role based on experience, performance, specialized expertise, and overall impact.
Compensation: $125,000 - $145,000 CAD (with bonus eligibility). Base salary is part of a comprehensive total rewards package that includes:
- Paid time off
- Retirement savings with company matching
- Comprehensive health and dental coverage, with shared premium costs from day one.
- Employee Assistance Program (EAP)
- Hybrid work model
Our Hiring Process
- Initial virtual screening with our Talent Acquisition team
- Interview with the hiring manager (virtual or in person, TBD)
- Interview with 2–3 key business partners (virtual or in person, TBD)
- Role-specific assessment, where applicable
Our Commitment
Diversity and Inclusion are in our DNA. As a global leader in kids and family entertainment, we strive to reflect and honour the diversity of our audiences around the world. We believe that creating diverse and inclusive content & brands begins with fostering a culture of belonging at WildBrain. To us, a culture of belonging is one where we celebrate and welcome the diversity of all employees, stakeholders, and external partners and strive to create an environment where every individual feels valued, respected, and brings their authentic self to work.
We demonstrate our commitment to this by striving to provide a supportive work environment and a corporate culture that welcomes and encourages equal opportunities for all employees. We recognize that people bring experience and talent that goes beyond the technical skills and requirements of a job. If you possess similar experience that is close to what we’ve listed here, we encourage you to please still consider applying. We strongly believe that diverse experience, transferable skills, and passion are key! WildBrain accommodates people with disabilities throughout the recruitment and selection process. Applicants are encouraged to make their needs known in advance if accommodation is required.
About WildBrain
At WildBrain, we build and grow beloved family brands through exceptional entertainment experiences. Home to franchises such as Strawberry Shortcake, Teletubbies, Yo Gabba Gabba!, Inspector Gadget and Degrassi, we are a global leader in franchise management - bringing stories to life through content production, audience reach and consumer products. Our award-winning studio has partnered with top global platforms such as Apple TV, Netflix and the BBC, producing acclaimed series such as The Snoopy Show, Strawberry Shortcake: Berry in the Big City, Teletubbies (2015), Yo Gabba GabbaLand! and Finding Her Edge. The WildBrain Network, offering more than 1,000 channels across YouTube, FAST and AVOD, delivers premium-quality content to today’s kids and families wherever they’re watching - connecting advertisers to audiences at scale through brand-safe media solutions. WildBrain CPLG, our global licensing and consumer products arm, represents our own and partner brands across major territories worldwide. Headquartered in Toronto, WildBrain trades on the Toronto Stock Exchange (TSX: WILD). Visit us at wildbrain.com.
Attention: We have been made aware of individuals and recruitment agencies falsely claiming to represent WildBrain and offering employment opportunities on our behalf.
All legitimate opportunities are managed through our internal Talent Acquisition team and verified partners, and are posted on our official careers page and LinkedIn. If you are unsure about the legitimacy of any outreach, please verify by contacting us directly.
Compensation: CAD 125000 - CAD 145000 - yearly