🚀 Hiring: Senior Production Specialist – 1:1 Fan Engagement Marketing
We're hiring an experienced Senior Production Specialist – 1:1 Fan Engagement Marketing for a full-time opportunity.
🔹 Role: Senior Production Specialist – 1:1 Fan Engagement Marketing
📍 Location: Toronto, ON – Hybrid
📅 Employment Type: Full-Time
Required Skills
✅ Bachelor’s degree with 3–5+ years of CRM Marketing or Marketing Automation experience
✅ Strong hands-on experience across CRM marketing lifecycle, campaign planning, execution & optimization
✅ Experience with Adobe Experience Platform (AEP), Adobe Journey Optimizer (AJO) & Customer Journey Analytics (CJA)
✅ Experience with Email Service Providers, preferably Epsilon PCM
✅ Hands-on experience with personalization tools, preferably Movable Ink
✅ Experience with SMS platforms, preferably Attentive
✅ Strong HTML editing skills and experience working with email templates
✅ Strong understanding of email marketing, channel KPIs, A/B testing, metrics & reporting
✅ Experience with audience segmentation, personalization, dynamic content & campaign QA
✅ Experience building and deploying large-scale Email, SMS & Push campaigns
Nice to Have
⭐ Experience with machine learning / predictive modeling in marketing
⭐ Lifecycle CRM experience such as onboarding and reactivation
⭐ Experience with multivariate testing & conversion optimization
⭐ Photoshop proficiency
⭐ Passion for sports / fan engagement
⭐ Bilingual proficiency in Spanish, German, French, or Portuguese
Key Responsibilities
✔️ Develop and execute large-scale CRM campaigns using personalized content and data-driven strategies
✔️ Manage the campaign lifecycle from initial request through build, QA and deployment
✔️ Execute audience segmentation, personalization and dynamic content
✔️ Perform QA across campaign touchpoints and ensure accurate customer experiences
✔️ Design and implement A/B and multivariate tests to improve campaign performance
✔️ Optimize lifecycle CRM campaigns using analytics, insights and automation
✔️ Analyze campaign performance and identify key insights and optimization opportunities
✔️ Collaborate with Marketing, Data & Analytics, MarTech, Product Marketing, Digital Media, agencies and vendors
✔️ Support fast-paced campaign production while maintaining high accuracy and quality standards
We're looking for a hands-on CRM/Marketing Automation professional with strong email marketing production experience, technical HTML skills, and experience working across personalization and marketing automation platforms.
📧 Send your updated resume to: moin@wiseskulls.com
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