Yamaha Motor Corporation (“YMC”) is a publicly listed Japanese Corporation in the business of manufacturing and distributing recreational product to dealers and customers around the world. YMC is a Kando creating company; “offering more excitement and a more fulfilling life for people”.
Yamaha Motor Canada Ltd (“YMCA”) is a subsidiary of YMC, responsible for distributing Yamaha Motor product to Canadian dealers and consumers. YMCA’s Vision is to “Create Lifelong Memories by Connecting People through Unique Canadian Outdoor Experiences”. YMCA executes its day-to-day activities in reference to its defined values, “Be Inclusive”, “Think Customer”, “Own it!”, “Innovate Now!”, “Trust & Integrity”, “Be Agile”, and “Drive results”.
Position Information
- Department: Sales
- Location: 480 Gordon Baker Road
- Status: Full Time
- Reports to: Sr. Manager, Network Development
Summary Of Responsibilities
Manage all Network Development activities to continually enhance the performance, professionalism, and market coverage of the Yamaha Dealer Network, driving maximum wholesale and retail performance, growth, and profitability across all dealership types and product groups (Marine and Motorsports). Act as the primary liaison between the Field Organization, dealerships, prospective investors, legal, and other key internal stakeholders. This role personally conducts the underlying data analysis, statistical modeling, and reporting that drive these decisions, in addition to managing network strategy, dealer lifecycle governance, and executive reporting. Strong, hands-on analytical capability is required to execute this role.
Key Duties & Responsibilities
Market Coverage & Network Analytics
- Produce market studies and analytics to identify coverage opportunities, competitive positioning, service capacity, and PMA definitions. Personally collect, analyze, and model data, including scenario planning and heat-mapping, to support network representation and revenue decisions
Policies & Procedures
- Manage the process for non-renewals, buy/sell transactions, succession planning, and new open points, approvals, and legal requirements.
Dealer Performance & Sentiment
- Monitor dealer performance against PMA targets across the network, flag performance improvement opportunities, and prepare non-renewal groundwork for review by Sr. Manager, Network Development and the RSM. Administer the annual dealer sentiment survey, from questionnaire design through results compilation, and present findings to the Executive Committee.
Network Steering Committee (NSC) & Executive Reporting
- Prepare and present monthly NSC materials (buy/sell applications, open points, non-renewal proposals, KPI and financial health reporting) and build supporting analysis.
Documentation & Governance
- Maintain accurate dealer files in Salesforce, including agreements, addendums, contact reports, and financials.
Profitability
- Drive incremental dealer and YMCA revenue, including new or enhanced revenue streams.
Digital Transformation & Systems (DMS/NOVA)
- Lead DX initiatives including DMS integration and network performance tools. Serve as the primary liaison and subject matter expert for the NOVA platform and its vendor, ensuring outputs align with PMA, INP, and network performance goals.
Dealer Recognition Programs (P360 & Elite)
- Own the P360 and Elite programs, including scoring, communications, the annual program review, and the timely rollout of approved changes.
Visual Identity (VI) & Brand Compliance
- Own dealer VI compliance and rollout for interior and exterior requirements, in coordination with Marketing, which retains ownership of design and brand standards.
Experience Requirements
- Degree/Diploma: Post-Secondary, University preferred
- Program of Study: Business Administration, Sales, Data Science, Statistics, Economics, or a related analytical field
- Years of Experience: Minimum 5-7 years progressive experience
- Type of Experience: Sales & Marketing, Network Development, or Dealer Relations, with hands-on experience in BI tools, statistical modeling, and reporting
Skills And Abilities
- Strong organizational and project management skills.
- Advanced written, verbal, and presentation skills.
- Strong understanding of retail business processes, Canadian market dynamics, and competitive landscape.
- Advanced analytical mindset with hands-on proficiency in statistical modeling, scenario planning, and BI tools (Tableau, Business Objects, Salesforce, advanced Excel), sufficient to independently produce insights and recommendations from data.
- Financial acumen and familiarity with financial statements and dealer financial health.
- Understanding of dealership operations, dealer relations, and legal contract structures and compliance.
Travel And Overtime Requirements
- Occasional national travel within Canada.
- Occasional international travel.
- Some overtime may be required for month and year end processes.
Expected salary: $95,000 - $105,000/per annum
Although base salary for this position is listed, final compensation will be determined based on the candidate’s skills, experience, qualifications, and internal equity. Our total rewards approach is designed to provide competitive compensation with a focus on employee experience.
Beyond Base Salary, Our Total Rewards Program Includes
- 100% employer‑paid health and dental benefits
- Employee assistance program
- Corporate bonus incentive + sales bonus (for applicable roles)
- RRSP with employer DPSP match (up to 5% of base salary)
- Employee‑paid STD, LTD, and life/dependent insurance
- Parental/maternal leave top‑up programs
- Product experience/engagement events
- Employee recognition program (Accelerate Together)
- Educational assistance
- Employee product purchase and rental program perks
- Kando‑driven corporate culture, recognized as a top GTA employer
Artificial Intelligence (AI) Usage Disclosure
This posting reflects a newly created vacancy within our organization. Artificial Intelligence (AI) tools may be used to support certain stages of the recruitment process, including applicant screening, assessment, or selection. All AI‑assisted activities are overseen by our recruitment team to ensure fairness, equity, and transparency.
Accommodation Disclosure
Yamaha Motor Canada Ltd. welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.
Partner Confidentiality Disclosure
Current employees of Yamaha dealers are welcome to apply for opportunities with Yamaha Motor Canada and Yamaha Motor Finance Corporation – Canada.
We recognize the importance of maintaining candidate confidentiality throughout the recruitment process. An applicant's interest in an opportunity will be treated confidentially and will not be disclosed to their current employer during the early stages of the recruitment process.
While candidates are responsible for determining when and how to inform their current employer of their interest in a YMCA opportunity, we understand they may prefer to delay those discussions until they have advanced to the later stages of the process.
If YMCA decides to extend an offer of employment, a member of YMCA leadership may need to connect with the applicable dealer or business partner before employment is finalized. In such cases, the candidate will be informed in advance, and YMCA will not contact the dealer or business partner without the candidate's knowledge and consent.
Each situation will be reviewed on a case-by-case basis, with consideration given to professionalism, transparency, and our ongoing business relationships.
