Business Development Manager
Market Development | New Customer Growth | Remote & On the road
Base Salary: $70,000 | Target Total Compensation: $125,000 | Uncapped earnings environment
Must live in one of the following cities: Toronto, Vancouver or Calgary
We are looking for an experienced business development professional to help expand our presence by identifying, developing and securing high-value customer relationships.
This is a senior, field-based individual contributor role with a high degree of autonomy and accountability.
You will develop your market, create and build a self-generated pipeline, establish credibility with business owners and decision-makers, uncover business needs and develop relevant digital solutions that support customer growth.
This is a new-business development role, not an ongoing account-management position.
Regular in-person activity within your assigned market is an important part of the role, while suitable opportunities in other markets may also be pursued virtually.
What You’ll Do
- Develop and execute a market strategy focused on identifying and developing high-value prospective customer opportunities.
- Build and maintain a strong, self-generated pipeline through market research, networking, referrals, direct outreach and disciplined prospect development.
- Establish credibility and develop relationships with business owners, executives and key decision-makers.
- Conduct consultative discovery to understand business objectives, growth priorities, competitive challenges and digital needs.
- Develop relevant solutions using our portfolio of digital products and services, including Websites, Listing Management, Google Business Profile, SEO, SEM, Social Ads and AI Receptionist.
- Navigate objections and resistance with confidence, curiosity and persistence, uncover the underlying concern and determine the appropriate path forward.
- Clearly articulate business value and develop compelling proposals.
- Manage opportunities from initial engagement through discovery, solution development, proposal, negotiation and customer commitment.
- Maintain accurate opportunity, pipeline and forecast information.
What You Bring
- Minimum five years of experience in business development, B2B new-customer acquisition or a comparable role.
- Demonstrated success independently developing a market, identifying opportunities and building a sustainable pipeline.
- Experience developing prospective customers from initial engagement through discovery, solution development, proposal, negotiation and commitment.
- Strong relationship-building and communication skills with the ability to establish credibility with business owners and senior decision-makers.
- Resilience, persistence and self-motivation, with the discipline to consistently develop new opportunities.
- Strong commercial judgment and the ability to prioritize opportunities and manage multiple prospects.
- Learning agility and coachability, with the ability to quickly understand new products and clearly communicate their business value.
- Experience with Salesforce or another CRM platform.
- Experience in digital marketing, advertising, SaaS, telecommunications, recurring-revenue services or another consultative B2B environment is an asset.
- A valid driver’s licence and reliable access to a vehicle are mandatory. Regular travel is required.
Compensation & Ramp-Up
We want experienced salespeople to have the runway they need to build a strong territory and pipeline.
- Base salary: $70,000
- Target Total Compensation: $125,000
- Guaranteed $125,000 annualized compensation level for your first 5 months
- Weeks 1–8: Guarantee with no targets
- Weeks 9–20: Guarantee continues and sales targets begin
Following the ramp-up period, commissions are paid based on the customer contract start date:
- 60% at the contract start date
- 40% three months after the start date
- Rep Bonuses paid biweekly | No Rep bonuses holdback.
Great Benefits
At Yellow Pages, we believe in supporting our employees both professionally and personally. That’s why we offer:
- Competitive total compensation package
- Comprehensive health, dental and insurance benefits starting on day one
- Group RRSP, TFSA, pension plan and telemedicine services
- Monday-to-Friday daytime schedule with no evenings or weekends
- Autonomy to manage your territory and your day
- 3 weeks of vacation to start
- Face-to-face sales allowance
- A collaborative culture focused on learning, growth and career development
Why This Role Matters
You’ll have the autonomy to develop a market, create new opportunities and build relationships with decision-makers, while connecting businesses with digital solutions that can support their growth.
The focus is clear: develop new business, establish valuable customer relationships and contribute to the continued growth of our business.
No inherited book. No account management.
Your market. Your pipeline. Your results.
Why Yellow Pages?
For more than 100 years, Yellow Pages has been helping Canadian businesses connect with customers. Today, we are a digital marketing leader, with over 76% of our revenue coming from digital solutions. Through partnerships with Google and Meta, we provide SMBs with powerful tools to grow their online presence and attract new customers.
By joining Yellow Pages, you’ll be part of a company with a strong brand, proven products, and a sales culture focused on performance and growth.
Apply today and join Yellow Pages as our next Business Development Manager!
