Overview
This position is Temporary Full-Time for approximately 8 months.
The Marketing and Events Associate (Small Business Centre) develops and implements brand marketing strategies and content for website, e-newsletter, social media and print collaterals to engage and attract small businesses. Organizes events and workshops. Provides front-line customer service, administrative, and recordkeeping support for the Waterloo Region Small Business Centre (WRSBC) and associated economic development offerings (e.g. SDG Idea Factory and HIA).
Responsibilities
- Administers the WRSBC powered websites. Creates written and visual content, updates, monitors (e.g., event/workshop information, images, videos, photos) and ensures functionality of the websites to ensure a high-quality user experience.
- Manages website content, creates graphic images and ensures timely updates.
- Coordinates scheduling of workshops, meetings and events, and prepares for all events (internal and external).
- Provides front line customer service, responds to public inquiries posted in social media and email, following established procedures.
- Executes all social media posts in a consistent tone to achieve marketing goals to boost WRSBC and affiliated programming recognition and awareness in the region (e.g., Twitter, Instagram, Facebook, and YouTube).
- Participates in joint marketing efforts with stakeholders across the region (Economic Development Cambridge and Waterloo, Chambers of Commerce, BIA’s networking groups).
- Event concept to completion - researches and identifies prospective speakers and facilitators for events and workshops, develops promotional collaterals.
- Confirms venues, sponsors, exhibitors, and speakers for events.
- Creates digital and print collaterals; posters, flyers, postcards for events.
- Creates and implements social media strategy for events, designs images, content and promotional schedule to engage target market for specific demographics or industry sectors.
- Designs and delivers social media workshops, for both basic and advanced levels of learners.
- Performs other related duties as assigned.
Education
- 2-year post secondary diploma in a related field (e.g. Marketing, Business, Economic Development, Advertising).
Experience
- Minimum 2 years of related and relevant experience such as office administration, business, digital marketing and event planning, interactive media design, or work experience in a small business.
- Experience with creating websites, social media, marketing and event practices and principles.
- Experience with creating attractive digital posters, attention-grabbing website and social media content, and creative/functional webpages to ensure a high-quality user experience.
Additional Requirements
Knowledge, Skills, and Abilities
- Knowledge of administrative processes and procedures, and customer service standards.
- Organizational skills in order to balance multiple priorities and meet deadlines.
- Strong written and verbal communication skills, creative writing ability.
- Interpersonal and presentation skills to conduct presentations and workshops, and respond to clients and the public.
- Skill in the use of a personal computer with the ability to use software programs such as Microsoft Office, Outlook, Adobe Acrobat (i.e. illustrator), video/photo editing software, Mail Chimp (e-newsletter tool), Wordpress, Shopify, Square, web content management. CANVA, Salesforce database and small business/event specialty software, web content management.
- Attention to detail and the ability to input information accurately and efficiently.
- Ability to organize and prioritize work effectively with minimal supervision.
- Ability to support and project values compatible with the organization and participate as an effective team member.
- Reliable with a good attitude and employment record.
