Confidential Search - Senior Product Marketing Manager
About the Organization
We are an established B2B technology organization operating in the cybersecurity space. We provide technology-enabled solutions that help organizations manage complex business risks and strengthen operational resilience.
Our company values collaboration, innovation, and customer impact, and is seeking forward-thinking talent to support its continued growth. Additional company and product details will be shared with qualified candidates at the appropriate stage of the confidential search process.
About the Role:
As an integral member of the organization’s marketing team, this individual will serve as a Senior Product Marketing Manager for a portfolio of security-related technology products and services. Working cross-functionally with Product Management, technology leadership, Demand Generation, Sales, and Channel teams, this individual’s primary responsibilities are:
- Development and execution of go-to-market plans and programs
- Creation of compelling messaging/value propositions
- Creation of enablement assets and tools
- Demonstration of the organization’s differentiation and unique value
This individual will need to be comfortable in a fast-moving industry, with the ability to pivot based on market shifts and client needs. Cross-collaboration will be critical in this role, as requests and priorities can quickly shift across different functional groups within the organization.
Responsibilities:
- Collaborate with Product Management, Marketing, technology leadership, Sales, and other cross-functional teams to drive results
- Create Go-To-Market plans, messaging, and positioning
- Develop and execute launch plans that bring technology solutions and programs to market
- Represent and evangelize solutions to prospects and partners
- Produce and oversee creation of marketing materials (assets, tools, competitive, presentations, proposals, solution briefs, playbooks, etc.) that is focused on filling and strengthening gaps within:
- Personas
- Sales Stage (External and Internal)
- Sales Enablement
- Assist in developing and presenting training material
- Ensure solution-related assets and sales tools are kept up-to-date across all repositories
- Respond to related requests as they occur
- Participate in conferences/tradeshows
- Measure and analyze launch and marketing programs to incorporate key learnings into future plans (demand generation, content marketing, product roadmap etc.).
- Help influence roadmaps by working closely with Product Management and technology leadership
Monitor marketplace and competitive products from a technical and business perspective to determine competitive messaging
Requirements:
- 5-8 years of product marketing experience in B2B, preferably cybersecurity
- Experience with security services/software/technology highly preferred
- Demonstrated ability to develop and articulate value prop/messaging to different personas
- Understanding of unique needs/requirements across industries and verticals
- Proven verbal, written, and presentation communication skills
- Ability to identify weakness and opportunities for content and messaging development against the sales cycle and personas
- The ability to and comfort with leveraging AI for operational enhancements and speed
- Excellent hands-on analytical capabilities
- Demonstrated ability to create programs that generate leads
- Excellent project management as well as interpersonal and organizational skills
- Bachelor’s degree required, MBA preferred
- Position may require up to 15% travel
Compensation Range
The expected base salary range for this role is $115,000-$135,000 CAD. In addition, this position is eligible for a performance-based bonus, aligned to individual and company performance.Final compensation will be determined based on factors such as location, experience, qualifications and internal equity.
