Original job description
As Ditto's first Marketing Manager, you'll be helping shape the voice, identity, and growth strategy of one of Toronto's most exciting early-stage startups. This is a ground-floor opportunity to own the marketing of an app that's changing the way people connect around the activities they love.
You'll be the creative force behind Ditto's presence - online and on the ground. From social media and content creation to community activations and guerrilla marketing, you'll be responsible for building brand awareness and driving user acquisition in Toronto's active lifestyle communities. You'll develop and execute campaigns that speak directly to pickleball players, runners, yoga enthusiasts, and anyone who loves staying active and meeting new people.
You'll craft Ditto's story across every channel - Instagram, TikTok, LinkedIn, and beyond - creating content that resonates, converts, and builds a loyal community around the app. You'll track performance metrics, identify what's driving growth, and continuously optimize your approach. You'll work directly with the founder to align marketing strategy with partnership and growth goals, ensuring every campaign is moving the needle.
You're creative, strategic, and thrive in environments where you're building something from scratch. You understand how to build a brand authentically - not just run ads. You're plugged into Toronto's fitness and activity scene, or genuinely excited to be. You move fast, think outside the box, and are motivated by ownership and impact rather than just a paycheque.
This is an equity-based role, meaning you'll own a real piece of what we're building together. As Ditto grows, so does your stake in it. If you've been looking for an opportunity to get in early on something with real momentum and a vision that genuinely excites you - and you want your fingerprints on every piece of it - this is it.
