Make people stop scrolling and start booking.
- FAB runs 12 hospitality concepts across Toronto, Ottawa and Meaford
- We're looking for a marketer who creates content people share, save and show up for, and who can connect every viral moment to a full room
- This role is for someone ready to prove themselves: you'll have brands to grow, a direct line to ownership, and a role that grows as fast as your results
What you'll own
- TikTok-first content engine: build our brands on TikTok, then adapt the winners for Instagram Reels, Stories and YouTube Shorts. Think in hooks, series and recurring formats, not one-off posts.
- Creators and community: run influencer, creator and UGC partnerships, and turn our staff, regulars and big nights into content
- Trend radar: spot trends early, act on them within hours, and bring leadership case studies of what's working in hospitality and beyond, whether platforms, formats or menu ideas made to be filmed
- Creative direction: set a sharp visual identity for each brand across digital, signage, menus and print
- Tentpole moments: turn the biggest nights of the year into campaigns people talk about
- Full-funnel strategy: connect content to OpenTable, email, paid, partnerships and local store marketing so attention becomes reservations
- AI-powered workflow: use AI to produce more content, test faster and learn what performs
- Results: track reach, engagement, bookings and revenue, then scale what works and cut what doesn't
What you get
- Industry leading compensation: We're on a mission to build the next 20 years of our business and our people are the ones that get us there.
- Real resources: a content budget and the freedom to spend it where it performs
- Speed: you report directly to the Vice President and Ownership, with minimal red tape between an idea and making it come to life.
- A real growth path: hit your targets and you'll continue to progress. That's our commitment to you.
Who you are
- A content creator with a strategist's brain who has made content that has gone viral, and can show the numbers
- Hands-on behind the camera: you shoot, edit and publish without waiting on an agency
- An entrepreneur at heart who thinks like an owner, moves fast and is accountable for outcomes
- Fluent in AI tools as part of your daily workflow
- Experienced with OpenTable marketing
- 3+ years in marketing, with hospitality, food and beverage, or consumer brands a strong plus. A standout portfolio counts as much as years of experience.
