Social Brand Manager - Garnier
Hello, we're L'Oréal. We're not just building brands, we're shaping how the world experiences beauty (and it takes a lot of cool jobs to do it). Intrigued? Keep reading, this might be the opportunity you've been searching for.
A Day in the Life
You lead the social narrative, advocacy, and brand cause for Garnier in Canada, reporting to the Brand Communications Director.
- Direct organic content strategy across Instagram and TikTok, building editorial calendars, writing brand-led copy, and embedding social SEO to boost discoverability.
- Pilot exploration on growth channels including Reddit, Pinterest, and YouTube, adapting global assets to Canadian market realities.
- Orchestrate influencer outreach, seeding, and community engagement to drive brand love and lift Share of Influence (SOI).
- Track social sentiment and cultural conversations using Talkwalker, translating audience insights into rapid-response brand moments.
- Champion Garnier’s “Collective for the Planet” and Responsible Influence agenda, steering PR activations and corporate media moments in tandem with agency partners.
- Deliver end-to-end brand events and milestone activations (such as Earth Month), managing external partner relationships, budgets, and post-campaign ROI reporting.
We Are Looking For
You understand social culture, sustainability storytelling, and community-driven engagement. You bring:
- Social Media Management: Strong command of multi-platform execution across TikTok and Instagram with focus on social SEO.
- Influencer & Advocacy Marketing: Hands-on experience with talent outreach, gifting initiatives, and growing Share of Influence.
- Content Strategy & Storytelling: Skill in adapting global guidelines into local, channel-first content that resonates with Canadian consumers.
- Social Listening & Analytics: Practical knowledge of tools like Talkwalker to track sentiment, monitor trends, and report performance.
- Event & Agency Management: Demonstrated ability to manage PR agencies, brand event execution, and committed brand cause initiatives.
What's In It For You
- A place for you to leave your comfort zone and grow beyond your potential (here, you'll be encouraged to try new things and take risks!)
- Real responsibility from day 1, there's no sitting on the sidelines at L'Oréal
- An environment where people of every ethnicity, social background, age, religion, gender and sexual orientation as well as people with disabilities are accepted, can speak up, will thrive and are celebrated!
- A place where you can contribute to something bigger! Many of our brands have societal/environmental causes to make a concrete difference
Who We Are
In the Consumer Products Division, our mission is to democratise the best of beauty, bringing quality, efficacy, and safety to everyone, everywhere. Garnier stands for Green Beauty accessible to all, committed to sustainable sourcing, greener formulas, and responsible impact.
We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way. The Group strictly prohibits discrimination against any applicant for employment because of the individual’s gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion, or any other characteristics protected by law. Wondering how AI is integrated in our L'Oréal recruitment process? Find practical information and advice in our AI Charter. Ready to apply? careers.loreal. 