Lead the development and execution of brand strategy and marketing initiatives to drive sustainable growth and brand equity for One Degree Organics. Manage brand communications, digital presence, packaging innovation, and cross-functional alignment with sales and finance teams.

Requirements

Requires 8+ years of marketing experience in consumer goods or food manufacturing and a degree in Business, Marketing, or Communications. Must possess strong leadership capabilities, financial acumen, and experience with syndicated data like Nielsen or Circana.

Experience

10+ years

Education

bachelor degree

Working hours

40 hours per week

Job type

Full-time

Work arrangement

On-site

Skills

Brand Strategy
People Management
Data Literacy
P&L Management
E-commerce Management
Project Management
Digital Analytics
New Product Development
Market Research
Budget Management
Cross-functional Leadership
Pricing Strategy
Retail Media
Consumer Insights
Communication Skills
MS Office

Minimum pay

94000

Maximum pay

118000

Pay currency

CAD

Pay period

YEAR

Visa sponsorship

Not detected in the job text

Keywords

Brand Management
Consumer Packaged Goods
Food Manufacturing
Nielsen
Circana
POS Data
DTC
Retail Media
P&L
New Product Development
Sustainability
Digital Shelf
Marketplace Content
Brand Equity
Go-to-Market Strategy
Trade Shows
Consumer Journey
QR Code Traceability
Margin Management
Digital Analytics

Original job description

Position: Senior Brand Manager, One Degree Organics Reports to: VP Marketing

We are looking for a Senior Brand Manager to join our Marketing team. This role is responsible for leading the development and execution of brand strategy and marketing initiatives for One Degree Organics driving sustainable growth, strengthening brand equity, and delivering commercial results.

The Opportunity

This role operates with a high degree of ownership and autonomy, acting as the brand leader within the organization for One Degree Organics. You'll play a critical role in developing team capability, driving cross-functional alignment, and elevating the quality of marketing execution, while keeping leadership informed on progress, risks, and opportunities. This is an entrepreneurial environment where creativity, resourcefulness, and fresh ideas are valued, and where you'll have the chance to shape the future of our brands.

Here is who you are…

Drive & motivation

You are motivated by challenges and willing to give 100% to achieve outstanding results

You would love to work in an entrepreneurial environment where ‘change’ is the only constant

You want to leave your footprint and help grow an amazing team

You are passionate about healthy living and values which align with One-Degree Organics

Character & Abilities

You have strong people management and leadership capabilities

You are a persuasive and clear communicator with highly developed interpersonal skills

You are able to work collaboratively with others in a dynamic and fast-paced environment

You are business-minded with entrepreneurial, innovative DNA

Knowledge & skills

You have sound marketing skills in a variety of areas

You have strong analytical and project management skills

You have strong data literacy, comfortable using syndicated and POS data (e.g., Nielsen, Circana) and digital analytics to generate insights and inform decisions

You have financial acumen, including P&L, pricing, and margin management

You have experience managing e-commerce and digital shelf presence (retail media, marketplace content, DTC)

You have excellent computer skills including MS Office

Experience

You have 8+ years of experience in a marketing or communication role in Consumer Goods Products and/or Food Manufacturing environments

You have a Degree or Diploma in Business, Marketing, Communications or related discipline field

You have people leadership experience, including coaching and development

You have led or contributed to new product development (NPD) from concept through launch

Key Responsibilities

Brand Strategy & Insights

Support brand strategy for One Degree Organics to drive the business to higher levels

Act as a brand leader across the organization, driving cross-functional alignment with Sales, R&D, Compliance, Operations, and Finance

Accountable for meeting brand dashboard and goals on a monthly basis

Analyze market, internal and digital metrics, as well as consumer trends to inform brand strategies and improve brand execution

Leverage consumer and syndicated data (POS, panel, digital analytics) to generate insights that sharpen brand strategy and in-market execution

Champion One Degree’s sustainability and transparency positioning (glyphosate-free, sprouted grains, farm traceability) as a core lever of brand differentiation

Brand Communications & Digital

Own Brand Communications producing engaging, compelling, and consistent brand communication material and drive social/digital media efforts, including all earned media

Own agency relationships and the selection of any new agency partners

Own the QR code and source-code traceability program on packaging, managing the relationship with Operations and all back-end code assignments, in partnership with the Assistant Brand Manager

Support e-commerce and digital shelf strategy, including retail media, marketplace content, and DTC presence

Manage the brand website and associated links required to ensure effective tracking of website traffic

Own the One Degree consumer journey - from complaint resolution to surprise-and-delight moments - through the Customer Experience Specialist

Ultimately accountable for consumer inquiries and complaints, with the team responsible for day-to-day responses via social media, email, and phone

Packaging, Innovation & Go-to-Market

Guide in all packaging design and execution in all markets

Lead marketing go-to-market communication for all new innovations

Lead the execution of marketing tactics to drive trial, shelf velocity, and improve brand equity

Monitor certification and regulatory updates provided by Compliance and ensure that brand-related elements (packaging, website, sell sheets) are updated accordingly

Budget & Commercial Management

Support the brand marketing budget, ensuring disciplined and effective investment, and lead trade show strategy and execution

Partner with Finance and Sales on pricing and promotional strategy to balance volume, margin, and brand equity

Team Leadership

Lead, coach, and develop team members, fostering accountability, ownership, and continuous improvement

Other duties as assigned

Travel and Work Expectations

This role will follow the company’s broader working expectations, including required in-office presence, and may on occasion require work outside standard hours, including weekends, as the job requires.

Travel will also be required periodically for:

Trade shows across North America

Customer and retail partner meetings

Packaging and agency reviews

Cross-functional collaboration tied to brand and innovation launch activities

Travel is expected to represent approximately 5–10% of time, primarily across North America.

Salary - $94,000 - $118,000

Apply by Mar 8, 2027

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Details last changed Sep 15, 2026. About these details

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