Marketing Manager, Content & Events
Skygauge Robotics: Industrial Inspection Drone Platform
Location: Hamilton, Ontario (Hybrid)
Reports to: VP of Sales
Travel requirements: Up to 50%
About Skygauge
Skygauge Robotics designs and deploys advanced industrial inspection drones used across oil & gas, steel, shipping, energy utilities and other heavy industries. Our drone systems replace hazardous manual inspections and eliminate costly shutdowns.
We have validated the product and understand our market. Our customer base is growing. We now need everyone in our specific target verticals to know about what we have to offer.
We are hiring our first dedicated Marketing role to tell the story of how our technology brings value through both digital and in-person marketing motions.
The Role
As our Marketing Manager, Content & Events, you will refine the organizational foundation for marketing at Skygauge while remaining closely involved in day-to-day execution. This is a hands-on role for someone who enjoys taking an idea from a rough concept through to a finished event, campaign, presentation, video, or piece of content.
You will work directly with the VP of Sales and collaborate closely with our sales, engineering, flight ops and product teams. You will also manage outside agencies and creative partners when specialized support is required.
This is not a role where strategy is handed off to a large team for execution. You will help determine what we should do, organize the work, and then make it happen.
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Core Responsibilities
Tradeshows and Events
- Own the planning and execution of Skygauge’s tradeshow, roadshow and industry-event program.
- Coordinate event registration, booth requirements, shipping, logistics, schedules, equipment, staffing, collateral, and on-site execution.
- Develop repeatable processes and checklists to make events organized and effective.
- Coordinate pre-event promotion and post-event follow-up with the sales team.
- Implement consistent methods for gathering, organizing, and measuring leads from each event.
- Attend tradeshows and help represent Skygauge to customers and industry partners.
- Complete training to safely operate the Skygauge drone during approved tradeshow demonstrations.
Content and Communications
- Develop written and visual content for the Skygauge website, blog, LinkedIn, email campaigns, and other channels.
- Build content that improves SEO and GEO.
- Run and iterate on experiments for paid digital ad campaigns.
- Turn technical information, customer applications, and company developments into clear and compelling stories.
- Create and maintain an editorial and social-media calendar.
- Interview customers, engineers, and sales team members to develop case studies, articles, videos, and other content.
- Maintain a consistent brand voice and visual identity across marketing materials.
- Manage routine website updates through our content management system.
Sales Enablement and Marketing Materials
- Create, improve, and maintain sales presentations, pitch decks, brochures, product sheets, case studies, and other customer-facing materials.
- Work with the sales team to identify gaps in the materials needed throughout the sales process.
- Organize marketing assets so the team can easily find and use the most current versions.
- Help translate complex technical capabilities into concise, customer-focused messaging.
Photography and Video
- Plan and coordinate photography and video projects, including customer-site shoots, product demonstrations, interviews, and event coverage.
- Capture and edit straightforward photo and video content internally when appropriate.
- Select and manage outside photographers, videographers, designers, and agencies for production projects.
- Build and maintain an organized library of approved photos, videos, graphics, and brand assets.
Marketing Operations and Strategy
- Help develop Skygauge’s marketing priorities, calendar, and budget in collaboration with the VP of Sales.
- Manage external agencies and freelancers, including project scopes, timelines, feedback, and deliverables.
- Establish practical processes for managing campaigns, content, events, leads, and creative requests.
- Track relevant marketing activity and results, and recommend where Skygauge should focus its time and budget.
- Bring ideas for improving Skygauge’s visibility and credibility in our target industrial markets.
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What We’re Looking For
- Bachelor’s degree in marketing, communications or administration.
- At least 4 years of experience in a hands-on B2B hardware marketing, content, events, or integrated marketing role.
- Demonstrated experience planning and executing tradeshows or industry events.
- Excellent writing and editing skills, with the ability to make technical subjects understandable and engaging.
- Working proficiency with Adobe Creative Cloud tools relevant to the role, such as InDesign, Illustrator, Photoshop, and Premiere Pro.
- Experience creating professional presentations, brochures, digital content, and sales materials.
- Familiarity with website content management systems.
- Strong project-management and organizational skills.
- Exceptional attention to detail and an ability to manage multiple deadlines and moving pieces.
- Comfortable working independently and creating structure in a growing company.
- Able to collaborate effectively with engineers, salespeople, executives, customers, and outside agencies.
- Comfortable around hardware and willing to be trained as a drone demonstration pilot.
- Willing and able to travel to tradeshows, customer demonstrations, and content shoots.
Helpful, but Not Required
- Experience marketing industrial technology, robotics, drones, non-destructive testing, manufacturing, energy, mining, aerospace, or another technical B2B product.
- Experience with CRM, email-marketing, marketing-automation, or lead-management platforms.
- Photography, videography, or video-editing experience.
- Experience building a marketing function or establishing new processes in an early-stage company.
- Experience working closely with a technical sales organization.
- Experience flying drones or other RC controlled vehicles.
What Success Looks Like
During your first year, you will:
- Establish an organized and repeatable tradeshow & roadshow process from planning through lead follow-up alongside our revenue-operations motion.
- Build a consistent content calendar and increase the quality and frequency of Skygauge’s market-facing communications.
- Improve and standardize the presentations, brochures, and materials used by the sales team.
- Create an organized and accessible library of marketing and brand assets.
- Develop a reliable network of agencies, freelancers, and production partners.
- Build the processes and measurement needed for Skygauge to make informed decisions about future marketing investments.
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Why Join Now
This is an opportunity to become the first dedicated marketing hire at a growing robotics company and have a significant impact. You will have the freedom to build systems, shape how Skygauge presents itself to the market, and work directly with advanced technology that is changing how industrial work gets done.
The right person for this position is both creative and highly organized. You enjoy thinking about big bets, but you are equally comfortable working through a tradeshow checklist, editing a presentation, writing an article, coordinating a video shoot, or learning to fly a drone.
Learn more at www.skygauge.com
