As the Regional Marketing Lead, Americas you will take ownership of activating and driving Sokin’s presence within the region. Reporting directly to the Director of Regional Marketing based in London, you will collaborate closely with the global marketing team and in-house experts to develop and execute go-to-market (GTM) strategies tailored for the region.
This is a key leadership role where you will spearhead marketing campaigns, build local partnerships, and establish Sokin as a trusted fintech leader in the region.
About Us
Sokin is a next-generation B2B financial services provider, enabling businesses to make and receive global payments with greater speed, lower cost, and total transparency. Our mission is simple: we’re simplifying global business so businesses thrive wherever they choose to grow.
We deliver services across:
Global payments and receivables
Foreign Exchange (FX)
Treasury management
Finance reconciliations
We are rapidly expanding, with an established presence across EMEA, APAC, and North America. Backed by strong global infrastructure and industry-leading partners, we are redefining how businesses move money worldwide.
Our clients span industries including sports and entertainment, logistics, travel, and technology. As we continue to scale, we’re building a team of exceptional people who share our ambition to transform the future of global payments.
Key Responsibilities:
- Regional Activation & Strategy:
- GTM Execution & Account-Based Marketing:
- Brand Positioning & Awareness:
- Team Collaboration & Stakeholder Management:
- Performance Monitoring & Reporting:
Monitor ABM and campaign effectiveness, including account engagement, pipeline influence, and revenue attribution.
Key Skills & Experience:
Experience designing and executing Account-Based Marketing (ABM) strategies, including account selection, persona development, and multi-channel campaign orchestration.
