What We're Looking For:
At TBWA\Canada, we look to uncover key business insights and solve complex creative problems with the power of data. We are looking for an avid Data Analyst that is looking for an exciting career in the world of media and advertising. This person has an obsession with ROI and optimizing stuff! This Data Analyst would be working with a client that is one of the top automotive companies in Canada.
What You'll Do:
- Work closely with business stakeholders to understand business requirements; find and analyze appropriate data sources and provide data-driven solutions to key business problems
- Help build, maintain, and improve the data pipelines and data warehouses that power the team’s reporting and analysis
- Support the development and maintenance of media optimization models – e.g. market mix models and media investment planning – working alongside senior analysts
- Help maintain and enhance existing machine learning models, and monitor and analyze their performance on an ongoing basis
- Contribute to audience and ad campaign planning and measurement solutions on a proprietary data platform
- Work closely with media, strategy, and creative teams in an agency setup to provide overall data analytics support for planning and executing media campaigns
- Develop and maintain strategic business performance Tableau dashboards
- Analyze competitive landscape and provide regular share of voice and share of market analyses and projections
- Explain results of complex data solutions and advanced models to a broad business audience through data visualization and executive presentations
What You Bring:
- Curiosity and attention to detail
- 2–3 years of experience in data analytics or data science, ideally in a media or marketing environment
- Fluency in SQL and Python & MS Excel
- Fluency with data, analytics, and visualization technologies (we use SQL, Python, Tableau)
- Experience in media agency or marketing is a strong plus
- Knowledge of media mix modeling, multi-touch attribution and other forms of ROI modeling
- Experience with Google Marketing Products (GA360/4, DV360, SA360, GOOGLE ADS, CM360)
- Ideal candidate would have: University Degree in Engineering/ Computer Science / Mathematics/ Statistics / Operations Research or a quantitative field
Who We Are:
TBWA is The DisruptionĀ® Company, a global agency collective of 10,000+ creative minds operating in over 80 countries. Named one of the World's Most Innovative Companies by Fast Company four years in a row, we are a disruptive brand experience company that uses creativity to help businesses acquire a greater share of the future.
We believe in doing the brave thing.
Doing the brave thing is about courage. It’s about never being a spectator. Speaking up with clarity and conviction and kindness. Not hedging our points-of-view with clients or each other. Saying what we think when it’s in the best interest of the idea or the people, even if it’s uncomfortable. Being willing to take smart risks. Making tough decisions without agonizing. And, being transparent and vulnerable in search of the best. This is the expectation for all of us. In turn, we commit to perpetuating a culture where bravery is rewarded and support is always within reach. TBWA\Canada develops strategies, advertising and brand experiences for some of the world's most iconic brands, with offices in Toronto, Edmonton and Montreal.
The Company:
At TBWA\Canada, Diversity, Equity, Inclusion, and Belonging (DEIB) are our core values. We are committed to a diverse workforce and aim to maintain an inclusive and equitable workplace where employees feel valued, respected, and supported. We welcome applicants from all backgrounds and lived experiences. If you require an accommodation during the recruitment process, please contact our Human Resources team and we would be happy to work with you to meet your needs.
The salary range for this position is $75,000- $85,000 per year. Compensation will be determined based on qualifications, relevant experience, and internal equity. This job description represents an active vacancy that we are currently hiring for.
AI Use:
TBWA\Canada uses artificial intelligence (AI) tools to support parts of our hiring process, such as enhancing job postings and analyzing resumes. These tools assist our recruitment team but will never replace the human judgement that guides our hiring decisions. We will only contact shortlisted candidates for this role.
Notice: Online Hiring Scams
Please be aware that individuals not associated with TBWA\Canada and/or Omnicom Advertising Group have fraudulently used our name and branding to solicit applications for fake jobs, to conduct fake job interviews, and/or to make fake job offers. TBWA\Canada / Omnicom Advertising Group will never contact you from a personal email account (@gmail.com, @hotmail.com, etc.) nor ask for money in exchange for recruitment services such as background screenings, equipment costs, etc. No financial information will be requested for recruitment purposes (bank account, credit card details, etc.). Interviewers will not ask for confidential or personal information (driverās license or passport, a social insurance number or a social security number, credit card, or banking information). Interviews are conducted in person or via web conferencing (Zoom or Microsoft Teams only), not through text or messaging apps (WhatsApp, Facebook Messenger, FaceTime, SMS, etc.). If you have provided personal information in connection with a fake job offer or interview and you are concerned, we suggest you take appropriate action and contact local law enforcement in your area, and contact our local Human Resources team.
