Reports To: Vice President of Sales
Direct Reports: Four (4) Non-Acute Territory Managers
Compensation: Competitive Base Salary + Bonus + Car Allowance + Benefits + Pension
Join Our Team
Here at Stevens, we are more than just a leading Canadian medical supply distributor - we are driven by purpose. Our mission is to bring innovative, top quality, affordable products and services to healthcare providers in an effective manner, and we know that starts with our people. The Stevens Company has been helping to shape Canadian healthcare for over 150 years, and each employee plays a key role in providing the exceptional service and comprehensive healthcare solutions we set out to achieve every day.
Position Overview
The Regional Sales Manager, Alberta is responsible for driving profitable revenue growth, market share expansion, and customer retention across Alberta's non-acute healthcare market.
The role leads a team of four Territory Managers focused on Primary Care Networks, physician clinics, surgical centres, specialty clinics, community healthcare providers, occupational health clinics, ambulatory care centres, and other healthcare facilities currently serviced by Stevens, CB Medical and other competitors.
The Regional Sales Manager is accountable for developing and executing strategic sales plans, coaching and developing Territory Managers, managing key customer relationships, and ensuring the successful implementation of Stevens' go-to-market strategy throughout Alberta.
Success in this role requires strong leadership, business acumen, accountability, coaching, strategic planning, and a passion for driving sustainable growth.
Key Responsibilities
Sales Leadership & Team Management
- Recruit, onboard, develop, coach, and retain a high-performing team of Territory Managers.
- Establish clear performance expectations and accountability measures for all direct reports.
- Conduct regular field coaching and joint customer visits with Territory Managers.
- Develop Individual Development Plans (IDPs) and succession plans for each team member.
- Drive a culture of accountability, customer focus, continuous improvement, and collaboration.
- Conduct regular one-on-one meetings, territory reviews, and performance evaluations.
Revenue Growth & Market Expansion
- Develop and execute the Alberta Non-Acute growth strategy.
- Lead efforts to increase market share within:
- Primary Care Networks
- Family Health Clinics:
o Physician Offices
o Surgical Centres
o Specialty Clinics
o Community Healthcare Facilities
o Independent Healthcare Providers
- Develop strategies to convert business currently serviced by CB Medical and other competitors.
- Identify emerging healthcare markets and growth opportunities.
- Achieve regional revenue, gross margin, and profitability targets.
Coaching & Territory Development
- Conduct regular territory business reviews with each Territory Manager.
- Assist Territory Managers in developing and executing territory business plans.
- Coach the team on prospecting, pipeline management, presentations, negotiations, and closing strategies.
- Ensure consistent CRM utilization and opportunity management.
- Support strategic account planning and customer retention initiatives.
Customer & Vendor Relationship Management
- Maintain relationships with key decision-makers, executive sponsors, and strategic healthcare customers across Alberta.
- Participate in major sales presentations, contract negotiations, and customer reviews.
- Serve as executive escalation support for major customer issues.
- Build strong partnerships with manufacturer representatives and vendor stakeholders.
- Support vendor growth initiatives and business plans.
Financial & Operational Leadership
- Develop annual revenue, gross margin, and expense budgets.
- Own regional forecasting accuracy.
- Review customer profitability and territory performance regularly.
- Drive pricing compliance and margin improvement initiatives.
- Partner with Finance
- Identify inventory opportunities and support inventory reduction initiatives.
Strategic Planning & Analytics
- Utilize Power BI, CRM, ERP systems, and sales reporting tools to monitor performance.
- Analyze:
o Revenue trends
o Product mix
o New customer growth
o Gross margin
o Quote-to-order conversion
o Customer profitability
o Market share opportunities
- Provide recommendations for improving performance and customer engagement.
Cross-Functional Leadership
o Customer Service
o Contracts & Quotations
o Marketing
o Operations
o Finance
o Supply Chain
o Vendor Partners
- Ensure customer needs are communicated effectively throughout the organization.
- Support successful execution of strategic initiatives and product launches.
Key Qualifications
- Bachelor’s degree in business, Marketing, Healthcare Administration, or related field preferred.
- Minimum 7 years of healthcare, medical device, or distribution sales experience.
- Minimum 3 years of sales leadership experience.
- Demonstrated success leading geographically dispersed sales teams.
- Experience selling into:
o Primary Care
o Ambulatory Care
o Surgical Centres
o Community Healthcare
o Physician Practices
o Healthcare Distribution Markets
- Strong financial acumen and understanding of revenue, margin, profitability, and forecasting.
- Experience using CRM, Power BI, and ERP platforms.
- Excellent communication, presentation, negotiation, and coaching skills.
- Valid driver's license.
- Ability to travel extensively throughout Alberta.
- Valid passport required.
If interested in this role, please send your resume and Cover letter to:
recruitment-recrutement@stevens.ca
Why Work at Stevens?
Success begins with the people who work towards it. When they feel valued, supported and empowered to reach their own potential, new ideas and innovations can thrive.
Therefore, we are committed to providing a comprehensive benefits and employee program that supports:
- Comprehensive Benefits: Full-time employees and their families receive robust coverage including extended health and dental plans and life insurance.
- Defined Contribution Pension Plan: Employer matched pension plan.
- Career Development: Professional growth opportunities.
- Opportunities for Advancement: We actively support internal growth and skill development to help you build a lasting career with us.
A Workplace Where Everyone Belongs
Diversity, equity, and inclusion are core to who we are. We respect, value and celebrate people from all backgrounds, and are committed to ensuring all feel supported and empowered to reach their full potential. We do not tolerate discrimination of any kind and foster a culture of respect and inclusion. Diverse viewpoints spark innovation and help deliver creative solutions; at The Stevens Company we celebrate diversity and recognize our staff for their abilities.
Get Involved!
Definitely not all work and no play, here at Stevens we love to get involved in activities that promote community, connection and good fun! Our Social Committee does a fantastic job of organizing various activities, games and events throughout the year, including but not limited to; STEVENGO, Family & Friends events, spirit days, holiday events and various fun-filled initiatives to support charities both local and national we are proud to partner with.
To learn more about the fun being had at Stevens, check out our LinkedIn:
linkedin.com/company/the-stevens-company-limited
Grow With Us
If you’re passionate about helping others, thrive in a supportive and inclusive team environment, and want to be part of a company making a real difference in Canadian healthcare, we’d love to hear from you.
Note: We use LinkedIn’s tools to help manage applications; however, all candidate profiles are personally reviewed by our hiring team to ensure a fair and thorough evaluation.
