About this role The Events Manager is responsible for leading the planning, coordination and execution of national and regional marketing events for Geely Auto Canada. The role oversees automotive shows, vehicle launches, experiential marketing activations, dealer events and corporate functions to support brand awareness, customer engagement and business objectives. Working closely with Marketing, PR, Sales, HQ and external agency partners, the Events Manager ensures all events deliver a consistent brand experience, operational excellence and measurable business results.
Key Responsibilities
- Report to and collaborate with the Head of Marketing to deliver annual and quarterly event strategies aligned with national marketing and business objectives.
-Develop and manage the annual events calendar, including automotive shows, vehicle launches, experiential activations, corporate events and dealer engagement programmes.
- Lead the end-to-end planning and execution of national and regional marketing events, ensuring alignment with brand positioning, product messaging and communication objectives
.-Manage Geely Auto Canada's participation in major Canadian auto shows, including exhibition space, booth design, vehicle displays, staffing, logistics and on-site execution.
-Plan and execute vehicle launch events, media unveilings, customer experiences, test-drive activations and other brand engagement initiatives.
- Coordinate dealer events and local market activations in collaboration with the Dealer Marketing and Sales teams.
- Develop event concepts, proposals, timelines, production schedules and detailed execution plans.
- Manage event budgets, supplier quotations, purchase orders and expense tracking to ensure cost efficiency and financial accountability.
- Oversee external event agencies, production companies, venues and suppliers, ensuring quality, timelines and contractual deliverables.
- Coordinate with HQ and internal stakeholders to secure event assets, display vehicles, technical equipment, brand materials and required approvals.
- Manage event logistics, including venue selection, transportation, accommodation, registration, guest management, staffing, permits and on-site operations.
- Collaborate with the PR Manager to coordinate media attendance, executive participation, press conferences and communications associated with events.
- Work with the Digital Marketing team to integrate event promotion, digital registration, lead capture, social media content and post-event customer engagement.
- Ensure all events comply with Geely's global brand standards, safety requirements and applicable Canadian regulations.
- Establish event performance objectives and KPIs, including attendance, engagement, qualified leads, media exposure and return on investment.
- Measure and analyze event effectiveness, prepare post-event reports and recommend improvements for future activities.
- Identify and evaluate new experiential marketing opportunities that strengthen Geely's brand presence and customer consideration in Canada.
Job Requirements
- Bachelor's degree in Marketing, Event Management, Business Administration, Communications or a related field.
- Minimum 4+ years of professional experience in event management, experiential marketing or related marketing functions.
- Automotive OEM, agency or automotive event management experience strongly preferred.
- Proven experience managing large-scale events, automotive shows, product launches or experiential marketing programmes.
- Strong understanding of event production, vendor management, logistics, budgeting and operational planning.
- Experience managing external agencies, suppliers and multiple stakeholders across complex projects.
- Mindset & motivation: thrive under high pressure, goal-driven and results-oriented.
- Strong organizational and project-management skills with the ability to manage multiple events and competing deadlines.
- Excellent interpersonal and communication skills to collaborate effectively with internal teams, HQ, dealers and external partners.
- Highly detail-oriented, proactive and capable of resolving operational challenges under tight timelines.
- Excellent negotiation capabilities and strong financial management skills.
- Advanced reporting, analytical and data presentation skills.
- Flexibility to work evenings and weekends and travel across Canada as required to support event execution.
