At a glance
Automatically prepared from the listing. Check the original description for the full requirements.
Jump to the original descriptionResponsibilities
The role involves supporting the execution, reporting, and optimization of performance media campaigns across digital channels. Key tasks include maintaining media plans, tracking performance metrics, and assisting in translating data into client-facing summaries.
Requirements
Candidates need 1–3 years of experience in media, marketing, or advertising with exposure to Search, Social, or Programmatic channels. A basic understanding of campaign metrics like CTR, CPC, CPA, and ROAS is required.
Working hours
40 hours per week
Skills
- Media Planning
- Performance Media
- Campaign Setup
- Trafficking
- QA
- Tracking Implementation
- Reporting Dashboards
- A/B Testing
- Data Analysis
- Search Marketing
- Social Media Advertising
- Programmatic Advertising
Benefits
- Global maternity and parental leave
- Competitive benefits packages
- Vacation
- Compassionate leave
- Personal/sick days
- Flex days
- Access to online services for families and new parents
- Early Dismissal Fridays
- Affinity groups
- Internal learning and development programs
- Enterprise-wide employee discounts
Visa sponsorship
Not detected in the job text
Categories
- Marketing
- Creative & Media
- Data & Analytics
- Consulting
- Sales
Keywords
- Performance Media
- Media Planning
- Digital Media
- Search
- Social
- Programmatic
- CTR
- CPC
- CPA
- ROAS
- A/B Testing
- Campaign Optimization
- Trafficking
- Media Buying
- Advertising Services
- Data-driven Planning
Original job description
Agency
Critical Mass
Job Function
Media
Job Subfunction
Media Planning and Buying
Job Description
Critical Mass is hiring a Senior Performance Media Associate, Planning to join our growing team. As the Senior Performance Media Associate, Planning, you will support the execution, reporting, and optimization of performance media campaigns across multiple channels. This role builds foundational expertise in data-driven media planning and supports the broader team in delivering measurable business outcomes.
You Will
Assist in building and maintaining media plans across digital channels
Support campaign setup, trafficking, QA, and tracking implementation
Maintain reporting dashboards and performance tracking systems
Ensure campaign details align with strategic direction and client goals
Compile campaign performance data and support reporting deliverables
Identify initial insights and optimization opportunities
Support A/B testing and performance evaluation efforts
Assist in translating data into basic client-facing summaries
Support day-to-day client requests and internal coordination
Work closely with Managers and Directors to execute media strategies
Maintain documentation, trafficking sheets, and reporting accuracy
Participate in training and skill development across media platforms
You Have
1–3 years of experience in media, marketing, or advertising
Exposure to digital media channels such as Search, Social, or Programmatic
Basic understanding of campaign metrics (CTR, CPC, CPA, ROAS)
Strong attention to detail and organizational skills
Willingness to learn performance media strategy and execution
What We Offer
Global maternity and parental leave
Competitive benefits packages
Vacation, compassionate leave, personal/sick days, and flex days
Access to online services for families and new parents
Early Dismissal Friday’s (off at 3:00 PM local time every Friday)
13 affinity groups
Internal learning and development programs
Enterprise-wide employee discounts
Toronto: $60,000-$80,000
Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.
Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us - we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.
Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/
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Toronto: $60,000-$80,000
