WHO WE ARE
GreenShield is a proudly Canadian, national non-profit health care and insurance organization, driven by our mission of Better Health for All. We believe health care is a right, not a privilege, and we are committed to improving health outcomes, advancing health equity, and building a future where every Canadian can reach their full health and well-being potential.
Through our unique integrated payer-provider ("payvider") model, we offer insurance, administer benefits, and pay claims as a ‘payer’ while offering health care services such as mental health, pharmacy, telemedicine, and chronic disease management as a ‘provider’. As a non-profit social enterprise without shareholders, we reinvest our excess earnings to directly support underserved communities. Through GreenShield Cares, we positively impacted the health and well-being of over one million Canadians between 2020 and 2025. What’s driving us now is the commitment to measurably impact an additional three million Canadians by 2030 – across mental health, essential medicines, and chronic disease management – through scalable initiatives that deliver meaningful change in pursuit of our mission of Better Health for All.
At GreenShield, our culture is where purpose meets passion and performance. Our teams work as one to deliver meaningful, measurable impact for the people and communities we serve.
THE ROLE IN A NUTSHELL
GreenShield is seeking a Senior Service Designer to shape and improve end-to-end experiences for our customers, partners, and employees. You’ll uncover unmet needs, bring complex journeys to life, and design future-state experiences that create meaningful value for people and the business.
Working across business, technology, operations, and customer-facing teams, you’ll turn insights into action and help embed journey thinking across GreenShield. We’re looking for someone who brings a flexible, practical approach to service design, builds strong partnerships, and knows how to get hard things done together.
Responsibilities:
- Lead end-to-end service journey design: Conduct discovery and analysis, develop current- and future-state journey maps, identify pain points, and design service improvements that thoughtfully balance customer needs with business goals and operational realities.
- Drive enterprise understanding of service journeys: Build shared understanding across the organization of current-state and desired future-state experiences, end-to-end journeys, service blueprints, key interdependencies, and opportunities to create value for both customers and the business.
- Support journey management and continuous improvement: Create and maintain journey maps, service blueprints, and related artifacts; help teams prioritize opportunities; and support ongoing experience improvement initiatives that align customer outcomes with organizational priorities.
- Facilitate experience visioning and innovation: Lead workshops and co-creation sessions to define future-state experiences, service concepts, and customer-centered solutions that are desirable for people, feasible to deliver, and viable for the organization.
- Conduct research and synthesize insights: Plan and facilitate interviews, workshops, journey-mapping sessions, and service assessments. Translate qualitative and quantitative findings into actionable strategies that connect customer needs, employee needs, and business outcomes.
- Build service design capability: Champion service design principles, tools, and methods. Coach teams in journey mapping, service blueprinting, systems thinking, and human-centered design while fostering collaboration and decision-making that brings customer and business needs together.
WHO WE'RE LOOKING FOR
- At least five years of experience in service design, customer experience, journey design, design strategy, or a related field
- A bachelor’s degree in service design, experience design, human-centered design, business, psychology, organizational design, or a related discipline - or equivalent professional experience.
- Demonstrated experience creating current- and future-state journey maps, service blueprints, and experience ecosystem maps.
- Experience facilitating workshops, stakeholder engagements, and cross-functional design activities.
- Experience translating customer research and operational insights into actionable service improvements.
- Knowledge of service design methodologies, journey mapping, human-centered design research, service blueprinting, systems thinking, customer experience measurement, organizational change, and agile or product development methods.
- Exceptional collaboration and communication skills, with the ability to convey complex concepts through storytelling and visualization, influence stakeholders, build alignment, and foster partnership across roles and functions without direct authority.
- Experience driving alignment and partnership across business, operational, technology, and customer-facing teams to advance shared outcomes and deliver coordinated service improvements.
- Experience in healthcare, insurance, financial services, or another complex, highly regulated service environment would be an asset
- Service Design Network certification, Certified Customer Experience Professional (CCXP) designation, or a design thinking or human-centered design certification would be an asset
WHAT WE OFFER
Base Salary: CAD $72,521.00 - 109,341.00
(For permanent positions, add and remove this sentence)
Offer positioning: Determined using relevant experience, skills, internal equity and current market data.
Additional compensation: Eligible for a discretionary target bonus.
Total rewards: Health and dental coverage, retirement savings, paid time off and well-being support (up to $10,000 per year for mental health).
Posting disclosures: This is for an existing vacancy.
Work model: Hybrid
THE CULTURE
We believe a career should be meaningful. Not just a means to earn a living. Our culture is one where everyone's voice is heard and valued. Because that’s what it takes to create better health for all. We dare to challenge the status quo. And we’re driven by people who have challenged theirs. We believe that your workplace should empower you to be the best version of yourself. That’s why we provide a place where you can be inspired, challenged, and rewarded.
Where your growth means our growth.
Where your voice is heard and valued.
Where your work has purpose. And purpose matters.
We believe our people are critical to our overall success. Inclusivity makes us a stronger, smarter and more informed organization. Being intentionally inclusive of diverse backgrounds, perspectives and experiences will enhance our company culture to positively impact how we support our communities. A career at GreenShield isn’t just about personal achievements, it's about making a difference together.
Here’s to Better Health for All!
A FEW MORE DETAILS
Proficiency in English is required for this position. As part of this role, you will be required to communicate with colleagues or customers who use English as their primary language. By requiring English proficiency for this position, we aim to ensure that our employees can excel in their roles, collaborate, and communicate effectively, and contribute to the success of our organization.
GS supports diversity, equity and inclusion in our teams and communities, and we value the unique contributions made by all. Even if your experience doesn’t align perfectly to every requirement, we invite you to apply. We encourage applications from all candidates and will accommodate needs under human rights legislation throughout all stages of the recruitment and selection process. Please let us know of any accommodation through requestforaccommodation@greenshield.ca. Information received relating to accommodation will be addressed confidentially.
Providing this information gives GS consent to use your personal information to assess your suitability for specific positions, future opportunities or for your personnel file. Your résumé will be held in strict confidence and will be viewed only by the Organization. Information may be stored outside of Canada and could be used for aggregate statistical purposes (which uses no personal identification).
AI Usage - GreenShield leverages AI to help produce Job Descriptions, and ideate on interview questions. We also leverage AI for interview transcription support.
