Reporting to the Director, Workforce Recruitment, the Manager, Talent Attraction is responsible for developing and executing integrated talent attraction strategies that build sustainable talent pipelines, strengthen Health PEI's employer brand, enhance the candidate experience, and support workforce planning objectives. This role leads to proactive sourcing, campus recruitment, recruitment marketing, and talent pipeline initiatives designed to support the organization's current and future workforce needs. This position is responsible for leading and enhancing the candidate experience throughout the talent attraction lifecycle, ensuring seamless engagement across multiple touchpoints while fostering strong relationships with internal stakeholders and external partners. The Manager, Talent Attraction provides leadership and direction to a team of recruitment and talent attraction professionals and is accountable for creating a supportive, high-performing environment that fosters employee engagement, professional development, and ongoing growth.
Duties will include:
- Develop and execute Health PEI's talent attraction strategy, aligning sourcing, marketing, campus recruitment, and workforce priorities.
- Lead labour market and talent pipeline analysis to inform attraction strategies and workforce planning decisions.
- Design targeted attraction strategies for critical shortage occupations, including nursing, allied health, physician, and other priority roles.
- Build and maintain partnerships with universities, colleges, training institutions, and professional associations to strengthen future talent pipelines.
- Lead Health PEI's employer brand and recruitment marketing initiatives to enhance candidate engagement and organizational reputation.
- Provide leadership, direction, and support to the Talent Attraction team, fostering a high-performing, collaborative environment while overseeing employee performance, engagement, professional development, and succession planning.
- Evaluate and implement innovative sourcing approaches, recruitment technologies, and digital attraction tools to improve outcomes and candidate experience.
- Monitor attraction metrics and market trends, using data and insights to drive continuous improvement.
- Develop standardized tools, resources, and training to promote consistent, high-quality talent attraction practices.
- Collaborate with hiring leaders to understand current and future workforce needs and translate them into attraction strategies.
- Build and maintain relationships with key external partners, including the Public Service Commission, unions, educational institutions, and government stakeholders.
- Foster a high-performing culture focused on innovation, continuous improvement, and exceptional client service.
Minimum Qualifications:
- A bachelor’s degree in Human Resources, Marketing, Business Administration, or a related field is required.
- Advanced degrees or certifications in employer branding or talent acquisition are preferred
- Demonstrated equivalencies may be considered
- A minimum of 5 years of experience in employer branding, recruitment marketing, talent acquisition, or candidate experience management, with at least 2 years in a managerial role.
- Proven experience in developing and executing employer branding strategies and proactive sourcing initiatives for talent attraction, utilizing various channels including job boards and networking
- Proficiency in Applicant Tracking Systems (ATS), Human Resources Information Systems (HRIS), and Candidate Relationship Management (CRM) systems.
- Strong understanding of data analytics tools to measure the effectiveness of branding and sourcing efforts.
Other Qualifications:
- Excellent verbal and written communication skills to effectively collaborate with marketing, HR, and senior leadership
- Experience in creating compelling recruitment materials and managing social media strategies for talent attraction
- Strong analytical skills to track and measure key performance indicators (KPIs) related to employer branding and sourcing
- Strong problem-solving skills, with the ability to identify bottlenecks in recruitment processes and implement effective solutions.
- Experience leading, coaching, or developing a team, with the ability to instill consistent standards and a high-performing culture.
- Ability to use data and insights to drive continuous improvement of recruitment processes.
- Membership in national recruitment organizations considered an asset
Please Note: Please ensure the application clearly demonstrates how you meet the noted qualifications as applicants will be screened based on the information provided. The successful candidate will be the only individual receiving written notification.
Salary Range: $48.58 - $59.87 per hour (Excluded 21)
Bi-Weekly Hours: 75 Hours Bi-Weekly
Posting ID: 175436-1026GSPE
Closing Date: Friday November 13, 2026 at 4:00pm
