Original job description
🐘 About Liftoff
Our Mission: Making the world a better, healthier place by gamifying fitness
Liftoff is the Duolingo of fitness, empowering anyone to start and stay at the gym, so that they develop healthier and powerful habits.
We're a mission-driven team of young founders who move fast, own the details, and do the work. We're fully bootstrapped and built this company from zero to $8M+ in ARR in under two years, and have done so profitably.
If you're excited to help build a world-class team, shape a high-performance culture, and make a real impact alongside people who are deeply committed, we'd love to meet you.
🌟 About the Team
The Nexus team sits at the intersection of growth, creator operations, and data. The team is responsible for building the systems that turn repeatable marketing and creator workflows into reliable, high-volume automated actions.
You'll work closely with creator operations, paid growth, and leadership to spot leverage points, turn insights into automations, and make sure daily performance metrics are ready and actionable.
The team values ownership, speed with rigor, and a strong PM mindset. The best work here comes from people who identify problems independently, propose solutions clearly, and ship end-to-end.
🎯 About the Role
We're looking for an Automation Marketing Engineer to increase the volume and reliability of Nexus marketing and creator operations through automation.
You'll own the automation stack end-to-end, from identifying high-leverage opportunities to building and monitoring workflows. Your scope will be primarily Nexus at first, with a ramp into Liftoff backend work after onboarding (typically within 1 to 2 months).
This is a generalist role that blends automation engineering, analytics, and data engineering. The differentiator is a strong PM mindset, not just development skills.
🛠️ What You'll Do
Automate creator outreach and follow-ups at scale, targeting 100 to 200 follow-ups per day
Build workflows that ensure 100% comment coverage on every posted video, including browser-based actions through IG links
Auto-compile daily advertising and creator performance metrics so they are ready at the start of each day
Design guardrails, monitoring, and retries so automated actions are reliable and safe
Identify insights independently and propose solutions quickly (for example, noticing that replying within 2 hours materially increases sign rate, then building a system to enforce it)
After ramp, contribute to Liftoff backend performance work, including query optimization, database indexing, and pipeline efficiency
Stretch: help identify and instrument the highest-impact activation actions in Liftoff (the "add 5 friends in the first 2 minutes" equivalent)
🔍 You'll Likely Succeed If You Have
Experience building automations and integrations that touch real operational workflows
Strong data instincts, including comfort working with metrics, dashboards, and pipeline outputs
Generalist engineering skills across scripting, APIs, and data tooling
A PM mindset: you define the problem, write a clear approach, and drive execution without waiting for detailed specs
Good judgment and comfort operating in ambiguous, fast-moving environments
Clear communication, especially around tradeoffs, reliability, and rollout plans
We don't expect you to check every box. We care most about strong fundamentals, ownership, and a growth mindset.
🌱 Bonus Attributes
Experience in creator, performance marketing, or growth operations environments
Exposure to automation tooling at scale (monitoring, queueing, retries, rate limits)
Experience building from 0 → 1 or scaling systems as volume increases
Backend performance experience (query tuning, indexing, pipeline optimization)
🙌 At Liftoff, You'll Enjoy
Autonomy and Ownership: you are in charge of your time at Liftoff. Decide what you want to do, align with leadership, and go for it.
Top-of-the-Market Cash & Equity Compensation: we gear our team toward being the best-of-the-best, so we pay the very top of market.
A World-Class Team: we are a team of servant leaders who work hard and put the team first. Our team comes from the best companies and universities, and we hold ourselves to the highest standards.
🤝 Interview Process
Our interview process is designed to be thoughtful, efficient, and respectful of your time.
Recruiter Screen
Hiring Manager Screen
Functional Deep Dive or Case Study
Onsite Interviews (functional, values, collaboration)
Executive conversation for leadership roles
💰 Compensation and Benefits
Company-paid lunch every day (if you're in office)
Health & Wellness stipend up to $300/year
Lifetime Liftoff Pro membership
Home office stipend available based on need
Equity
🌍 Equal Opportunity
Liftoff is an equal opportunity employer. We hire and grow talent based on strengths, potential, and performance, and we are committed to building an inclusive environment where everyone can do their best work.
