Original job description
About Liftoff
Our Mission: Making the world a better, healthier place by gamifying fitness
Liftoff is the Duolingo of fitness, empowering anyone to start and stay at the gym so they develop healthier, more powerful habits.
We're a mission-driven team that moves fast, owns the details, and does the work. We're fully bootstrapped, profitable, and built from zero to $8M+ ARR in under two years.
🌟 About the Team
You'll lead Liftoff's end-to-end organic + UGC growth engine, sitting at the intersection of brand, creative, and performance.
This role partners closely with Design (brand system), Growth (angles/value props), and Ops (systems + talent). You'll be trusted to run a high-output content operation while keeping quality and brand consistency high.
🎯 About the Role
We're hiring one person to own:
Organic Marketing (in the spirit of Airlearn, Duolingo, Lyfta)
UGC Video Script Writing + UGC Coach
Your goal is to expand and maintain Liftoff's organic marketing (faceless formats, skits, series, multi-account distribution) and our UGC engine (scripts, coaching, management).
As a director, it's your responsibility to hire and develop the talent needed to keep the system running smoothly.
✅ Success Outcomes (Specific Goals)
Within a steady-state system, you will:
Build and manage a Trybe network of 100 high-quality UGC creators.
Each creator produces 5 scripted videos/week.
Maintain a pipeline of at least 5 winning scripts/week.
Winning = strong retention + strong conversion; explores high-leverage angles and value props.
Ensure consistent daily posting across 50+ social media accounts (organic).
Maintain and improve the quality of our social presence.
Keep the official IG + TikTok clean, cohesive, and attractive.
🛠️ What You'll Do
Own the creative strategy for organic and UGC.
Define series, formats, content pillars, and the testing roadmap.
Write and refine scripts.
Create repeatable script frameworks, hooks, and punchlines.
Turn insights into actionable direction for creators.
Coach UGC creators to performance.
Brief creators, give feedback, and raise their on-camera + storytelling quality.
Develop "Trybe playbooks" (how to shoot, how to deliver, how to iterate).
Build and run the operating system.
Talent sourcing, hiring, onboarding, and day-to-day management.
Work with editors/animators and ensure pacing/vibe are 10/10.
Grow distribution.
Manage multi-account posting and keep accounts healthy.
Maintain content calendars and publishing cadence.
Iterate using data.
Obsess over retention graphs, watch-time, and format decay.
Scale winners, kill losers fast, and keep experimentation high-velocity.
Respect and contribute to brand and design system.
Collaborate with Design to keep templates, motion style, and brand identity consistent.
🔍 You'll Likely Succeed If You Have
Proven creative vision and taste, plus the ability to translate that into repeatable systems.
Strong writing instincts.
You can create hooks fast and write scripts that hold attention and communicate value.
Experience running or heavily contributing to a high-performing social engine.
You understand what wins on TikTok/IG and how to scale output without killing quality.
Comfort managing people and contractors.
You can recruit, onboard, and coach creators/editors.
High-agency execution.
You can move from concept → script → brief → output → iteration quickly.
🌱 Bonus Attributes
You've studied best-in-class organic brands (Airlearn, Duolingo, Lyfta, etc.) and can adapt patterns without copying.
You've built (or led) accounts with sustained, repeatable performance (not a one-off viral hit).
You're fluent in "creative that converts" (not just views).
🙌 At Liftoff, You'll Enjoy
Autonomy and Ownership: you decide what matters, align with leadership, and run with it.
Top-of-the-Market Cash & Equity Compensation: we pay for high performers.
A World-Class Team: low-ego, high standards, and real ownership.
🤝 Interview Process
Recruiter Screen
Hiring Manager Screen
Creative Deep Dive (portfolio + script test)
Onsite / Final Interviews (craft, values, collaboration)
💰 Compensation and Benefits
Competitive cash + equity (based on level and scope)
Company-paid lunch every day (if you're in office)
Health & Wellness stipend up to $300/year
Lifetime Liftoff Pro membership
Home office stipend available based on need
🌍 Equal Opportunity
Liftoff is an equal opportunity employer. We hire and grow talent based on strengths, potential, and performance, and we are committed to building an inclusive environment where everyone can do their best work.
