Original job description
🐘 About Liftoff
Our Mission: Making the world a better, healthier place by gamifying fitness
Liftoff is the Duolingo of fitness, empowering anyone to start and stay at the gym, so that they develop healthier and powerful habits.
We're a mission-driven team of young founders who move fast, own the details, and do the work. We're fully bootstrapped and built this company from zero to $8M+ in ARR in under two years, and have done so profitably.
If you're excited to help build a world-class team, shape a high-performance culture, and make a real impact alongside people who are deeply committed, we'd love to meet you.
🌟 About the Team
You'll be joining the Partnerships team, which owns our creator and influencer strategy and helps shape how Liftoff shows up across social platforms.
This team works closely with Marketing, Content, and Leadership to identify the right people, build strong relationships, and turn partnerships into consistent, high-quality content.
We value good judgment, proactive ownership, and high standards. The team moves quickly, stays organized, and cares about doing creator partnerships the right way.
This is a great team for someone who enjoys a mix of relationship building, deal-making, and systems thinking, and wants meaningful ownership over outcomes.
🎯 About the Role
We're looking for an Influencer Manager to build and run a creator outreach engine that consistently brings in great partners and drives measurable content results.
The concrete goal is to close and maintain 20M signed views per week across a portfolio of creators. This will come from both new signings and re-signing strong existing partners.
In this role, you'll own our end-to-end influencer process, including building and managing an outreach team, sourcing and qualifying creators, negotiating contracts, and keeping partnerships healthy over time.
🛠️ What You'll Do
Build and manage a repeatable pipeline to source, qualify, and sign creators that fit Liftoff (weightlifting, hybrid training, gaming, habits, and adjacent niches)
Create and maintain a reachout team, including hiring, training, coaching, and performance management
Run outbound outreach across social platforms, and ensure consistent, high-quality follow-ups and relationship maintenance
Qualify creators with strong instincts and clear criteria, including spotting "bad influencer" red flags through telltale signals (audience mismatch, low trust, inconsistent performance, brand risk)
Negotiate contracts that align on rate, deliverables, and expected views, and close deals efficiently
Own weekly performance tracking toward the 20M signed views/week goal, including renewals and re-sign strategy
Diagnose blockers early. When goals are missed or momentum slows, identify what is going wrong, fix the process, and escalate to the right people when needed
Keep clean systems, documentation, and reporting so the team can scale without chaos
🔍 You'll Likely Succeed If You Have
We don't expect you to check every box. We care most about strong fundamentals, ownership, and a growth mindset.
Strong "eye for people" and the ability to assess creator fit quickly and accurately
Experience with influencer marketing, creator partnerships, or social media outreach (including maintaining warm relationships over time)
Experience building, training, or leading a team, or a clear track record of scaling a process through others
Strong negotiation skills, including comfort discussing money, expectations, and performance terms
Excellent operational habits: tracking, follow-ups, pipelines, and keeping work unblocked
High agency and strong judgment in ambiguous situations
Clear, direct communicator who knows when to bring in leadership
🌱 Bonus Attributes
Experience at a fast-moving startup or high-output content environment
Familiarity with performance-based creator contracting and measurement
Strong intuition for online culture, creator trends, and platform dynamics
Experience building systems from 0 → 1 (scripts, scorecards, dashboards, playbooks)
🙌 At Liftoff, You'll Enjoy
Autonomy and Ownership: You are in charge of your time at Liftoff. Decide what you want to do, align with leadership, and go for it.
Top-of-the-Market Cash & Equity Compensation: We gear our team toward being the best-of-the-best, so we pay the very top of market.
A World-Class Team: We are a team of servant leaders who work hard and put the team first. Our team comes from the best companies and universities, and we hold ourselves to the highest standards.
🤝 Interview Process
Our interview process is designed to be thoughtful, efficient, and respectful of your time.
Recruiter Screen
Hiring Manager Screen
Functional Deep Dive or Case Study
Onsite Interviews (functional, values, collaboration)
Executive conversation for leadership roles
💰 Compensation and Benefits
Company-paid lunch every day (if you're in office)
Health & Wellness stipend up to $300/year
Home office stipend available based on need
Lifetime Liftoff Pro membership
Equity
🌍 Equal Opportunity
Liftoff is an equal opportunity employer. We hire and grow talent based on strengths, potential, and performance, and we are committed to building an inclusive environment where everyone can do their best work.
