Help Tell the Stories That Strengthen Our Community
Potentia Human Resources is proud to be leading the search for a creative, strategic and passionate Community Impact & Communications Strategist for the Central Okanagan Foundation. This is an in-person, in office role, working with a small team of fantastic values based humans who are dedicated to connecting people who care with causes that matter, helping build stronger communities through philanthropy, granting, scholarships, and community leadership. As one of Canada's community foundations, the COF works alongside donors, charities, businesses, governments, and community partners to invest in initiatives that create lasting impact across the Central Okanagan since 1979.
This newly created role offers a rare opportunity to build the COF's communications strategy from the ground up, modernize its brand, strengthen donor engagement, and share the inspiring stories of the people and organizations making a difference throughout our community.
If you're an exceptional storyteller who enjoys combining strategy with hands-on execution and wants your work to have a lasting impact, we'd love to hear from you.
What You'll Be Doing:
As the COF’s first dedicated Community Impact & Communications Strategist, you'll have the unique opportunity to build their communications strategy from the ground up while helping modernize the COF's brand and strengthen community engagement.
Reporting to the Manager, Community Impact & Philanthropy, you'll develop compelling campaigns that inspire giving, celebrate community impact, increase awareness, and support fundraising initiatives. From storytelling and digital marketing to brand development, media relations, and events, you'll play a central role in shaping how the COF connects with their community.
The COF is looking for someone who thinks beyond creating attractive marketing materials. They want someone who understands that great marketing inspires action, builds relationships, and delivers measurable results.
You'll have the opportunity to:
- Develop and
implement the COF's annual communications and marketing strategy
- Strengthen and
modernize the COF's brand across all platforms
- Create
compelling stories highlighting donor impact, charities, scholarships, and
community initiatives
- Write engaging
content for newsletters, annual reports, website, blogs, donor
communications, speeches, and media releases
- Manage and grow
the COF's website and digital presence
- Plan and
execute social media and digital marketing campaigns
- Develop email
marketing campaigns and donor communications
- Design
brochures, reports, presentations, advertisements, and promotional
materials
- Produce
photography, video, and visual storytelling content for events and
campaigns
- Build
relationships with local media and coordinate public relations
opportunities
- Support
fundraising initiatives including Giving Tuesday, year-end campaigns, and
donor stewardship
- Coordinate
marketing for COF events and community initiatives
- Monitor
marketing analytics and campaign performance to drive continuous
improvement
- Maintain
editorial calendars, digital assets, and brand standards
- Collaborate
closely with leadership, philanthropy, grants, and community partners to
communicate the COF's impact
Requirements
You are a creative professional who enjoys balancing big-picture strategy with day-to-day execution.
What You Will Bring:
- Diploma or
Degree in Communications, Marketing, Public Relations, Journalism, Graphic
Design, Digital Media, Business Communications, or a related field
(equivalent experience will also be considered)
- 3-5 years of
communications and marketing experience
- Exceptional
writing, editing, and storytelling abilities
- Experience
creating content across multiple platforms
- Strong graphic
design skills using Adobe Creative Suite (InDesign, Photoshop,
Illustrator)
- Experience
managing websites, social media, and digital marketing campaigns
- Knowledge of
WordPress or similar CMS platforms
- Experience with
email marketing platforms such as Mailchimp
- Familiarity
with Canva, Google Analytics, SEO, and marketing analytics
- Strong
organizational and project management skills
- Ability to
manage multiple projects and competing priorities
- Confidence
working independently while collaborating with a supportive team
- A portfolio
showcasing your writing, design, and marketing work
Assets include:
- Non-profit or
charitable sector experience
- Photography and
videography experience
- Fundraising or
donor communications experience
- Experience with
AI-assisted marketing tools
- CRM experience
such as Foundant or similar platforms
You're Someone Who:
- Is an
exceptional storyteller who connects people emotionally through meaningful
content
- Thinks
strategically while rolling up your sleeves to execute great work
- Loves building
new ideas, systems, and processes
- Understands how
marketing drives awareness, engagement, and fundraising outcomes
- Brings fresh
ideas and challenges traditional thinking
- Is curious,
creative, and always looking for innovative approaches
- Enjoys
collaborating while also being self-directed and proactive
- Is highly
organized and accountable
- Thrives in a
purpose-driven organization where your work has real community impact
Benefits
When you join our team, you'll enjoy:
- Competitive
salary of $70,000-$85,000, based on recent related experience
- Comprehensive
benefits package
- RRSP matching
program
- Office closure
during the Christmas holidays
- Professional
development support
- Choice of Mac
or PC technology
- A collaborative
leadership team that values creativity and innovation
- The opportunity
to build a brand-new marketing function from the ground up
- Meaningful work
that helps strengthen communities throughout the Central Okanagan
Ready to make an impact?
For the COF, finding the right person for this role matters most. While the role is intended to be primarily in-person and office-based, there is flexibility in the FTE and work schedule for the successful candidate. Whether you're looking for a full-time opportunity, a four-day work week, or an equivalent arrangement, we're open to a conversation about what works best.
If you're excited by the opportunity to build something meaningful, elevate a respected community organization, and help inspire generosity through exceptional storytelling and marketing, we'd love to hear from you.
Please
submit your resume, cover letter, and a portfolio showcasing your
communications, writing, design, and marketing work.
Join us in helping create a stronger, more vibrant Central Okanagan; one story, one donor, and one community initiative at a time.
