The Company
This established, growth-focused consumer organization is expanding its North American marketing capabilities and is seeking a strategic leader to drive experiential marketing, partnerships and influencer initiatives. With a strong presence in the natural health and wellness space, the organization is focused on building authentic consumer connections and measurable brand growth across Canada and the United States.
The Role
The Experiential & Partnerships Marketing Manager will lead a multidisciplinary team of three specialists and oversee the strategy and execution of experiential activations, events, ambassadors and influencer partnerships. This role will translate business objectives into scalable programs that strengthen brand awareness, community engagement and direct-to-consumer growth, while using performance insights to optimize investment.
Responsibilities
- Lead, mentor and develop a team of three specialists across experiential and partnerships.
- Develop North American experiential and partnership strategies, quarterly priorities and scalable processes.
- Oversee brand events, pop-ups, trade shows and consumer activations from strategy through execution.
- Guide venue selection, logistics, vendors and contingency planning to ensure seamless activations.
- Develop and manage a portfolio of ambassadors, influencers and strategic partners.
- Oversee negotiations, fees, contracts, usage rights and deliverables.
- Collaborate with creative and digital teams to integrate partner content with broader campaigns.
- Manage budgets and evaluate performance, attribution and ROI to optimize investment.
- Monitor wellness trends, competitor activity and emerging partnership opportunities.
Requirements
- 5+ years of experience in experiential marketing, creator partnerships or talent management, ideally in natural health, wellness, DTC or CPG.
- 2+ years managing and coaching multidisciplinary marketing teams.
- Proven experience executing activations and partnerships across Canada and the US.
- Strong negotiation, vendor management and contractual governance skills.
- Analytical mindset with experience measuring campaign performance and ROI.
- Exceptional communication, leadership and problem-solving abilities.
- Bachelor’s degree in Marketing, Business, Communications, PR or related field, or equivalent experience.
- Nutrition or holistic nutrition background strongly preferred.
- Willingness to travel up to 25% across North America, including occasional evenings and weekends.
Based in North York, Ontario, this is an opportunity to shape high-impact experiential and partnership programs for a growing wellness organization. Qualified professionals with a blend of strategic vision, hands-on execution and team leadership are encouraged to apply.
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