The Company
This established, growth-focused consumer organization is expanding its North American marketing capabilities and is seeking a strategic leader to connect paid acquisition, lifecycle marketing and customer data. With a strong focus on consumer engagement and measurable growth, the organization offers an opportunity to shape marketing strategy across Canada and the United States.
The Role
The Paid Growth & Lifecycle Marketing Manager will lead a multidisciplinary team of four specialists across paid media, CRM and lifecycle marketing. Reporting on growth performance and translating business objectives into integrated strategies, this leader will oversee media investment, experimentation, customer segmentation and retention initiatives. The role combines strategic leadership with strong analytical and technical understanding to optimize acquisition, engagement and lifetime value.
Responsibilities
- Lead, mentor and develop a team of four marketing specialists across paid media, CRM and lifecycle.
- Develop North American growth strategies spanning paid search, social, programmatic and traditional media.
- Oversee media budgets, vendor relationships, allocation and performance to drive efficient acquisition and ROI.
- Establish A/B testing and CRO frameworks across creative, audiences and conversion journeys.
- Lead automated Email and SMS lifecycle strategies focused on retention, re-engagement and loyalty.
- Oversee Salesforce Marketing Cloud and Data Cloud capabilities, including segmentation, first-party data and customer profiles.
- Analyse customer journeys, drop-off points and performance data to identify growth opportunities.
- Partner with creative and strategic teams to deliver a cohesive consumer journey.
Requirements
- 5+ years in performance, growth or lifecycle/CRM marketing, ideally within a DTC environment.
- 2+ years managing and coaching multidisciplinary marketing teams.
- Strong knowledge of Google, Meta, TikTok, Reddit, programmatic and traditional media.
- Strong Salesforce Marketing Cloud experience; Data Cloud knowledge is an asset.
- Experience executing growth and lifecycle strategies across Canada and the US.
- Strong data analysis, attribution, experimentation and media measurement capabilities.
- Bachelor’s degree or equivalent practical experience; nutrition or holistic nutrition background strongly preferred.
- Strategic, collaborative and adaptable leadership style with the ability to bridge creative and technical functions.
Based in North York, Ontario, this is an opportunity to play a key role in shaping North American growth strategy while building a high-performing marketing function.
Qualified professionals with a strong blend of paid acquisition, lifecycle strategy and team leadership are encouraged to apply.
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