Marketing Coordinator – Capital Division
Basecamp Resorts Ltd, Calgary AB
About Basecamp Resorts & Everwild
Basecamp started as a chain of boutique hotels in Canmore, Banff, Lake Louise, Kananaskis, and Revelstoke, built by a team that wanted to give guests a genuine home away from home in the mountains. That origin still shapes how we operate today: energetic, values driven, and close to our guests.
Everwild Nordic Spa and Hotel is the next chapter of that story. Everwild is raising the bar in wellness hospitality, blending authentic Nordic tradition with fresh, evolving experiences, and is quickly becoming a destination brand. With active capital raises, new developments, and an expanding footprint across Alberta and British Columbia, we are entering an exciting stage of growth, and this role sits right at the center of it.
Why Work for Us?
- Quarterly profit share program!
- Group health benefits plan (Dental, Vision, Paramedical, and more)
- Generous staff discounts at all our properties
- Family and friends discount at Basecamp properties
- Free access to the Everwild Nordic Spa
- Discounts on food & beverage at Rhythm & Howl
- Company paid staff events.
- Room for advancement in our growing company
- Be part of western Canada's fastest-growing hospitality brand
- A hands-on people focused Basecamp culture
Position Overview
We are looking for a full time Marketing Coordinator, Capital Division to join our growing marketing team. This is a hands on, generalist marketing role. You will be the connective tissue for our marketing team, keeping social media, content, PR, and ads on track from brief to delivery, and you will roll up your sleeves to write copy, build one pagers, draft ad copy and marketing emails, and put together clean, well designed documents. You will also support CRM coordination and data management to keep our marketing systems clean and effective. This role plays a key part in strengthening Basecamp Resorts' and Everwild's brand awareness and reputation. The Marketing Coordinator reports to the Marketing Director (Capital Division) and collaborates with other marketing team members including design, web, advertising, and production, as well as external contractors and vendors.
Salary: $60,000.00 per year
Shifts: Full time, permanent position
Location: Calgary AB
Key Responsibilities
Marketing Project Coordination
- Coordinate day to day execution across the marketing team, including social media, content, PR, and ads, keeping projects moving from brief to delivery.
- Maintain and update the marketing project management boar, tracking timelines, owners, and status across active campaigns.
- Support the creation of marketing campaign briefs, ensuring objectives, audiences, and messaging are clearly defined before work begins.
- Coordinate media buying activities, liaising with internal teams and external vendors to manage placements and timelines.
Copywriting & Content Creation
- Draft marketing copy, ad copy, and email content for investor facing and brand campaigns.
- Create one pagers and other marketing collateral, from first draft through basic document design.
- Support the production of copy and creative briefs for digital and print collateral, liaising with design, web, and production to bring work to completion.
- Coordination of PR campaigns that build visibility and reputation and help ensure messaging aligns with our brand voice and mission.
Email Marketing & Investor Communications
- Build, schedule, and deploy email campaigns under the direction of the marketing team.
- Support the preparation and distribution of investor communications, reports, and campaign materials in collaboration with the sales team.
- Provide logistical and communications support for investor outreach, including email campaigns, webinars, and in-person events.
CRM & Data Management
- Own day to day CRM hygiene, including contact updates, data entry, list segmentation, and tagging.
- Coordinate with the BD and sales teams to ensure lead activity is accurately captured and followed up on.
- Assist in building and maintaining automated workflows, sequences, and lead tracking processes.
Social Media & Community
- Monitor and respond to comments across paid social channels in alignment with brand voice and compliance guidelines.
Events
- Support the coordination and execution of conferences, activations, trade shows, networking events, and investor events.
- Manage event logistics, including materials, signage, registration, and post-event follow up, with on-site support at key events as needed.
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent experience).
- 1–3 years of experience in a marketing support role. Investment and hospitality industry experience is a plus.
- Excellent organizational skills and ability to manage multiple projects in a fast-paced environment.
- Strong writing and copywriting skills, with the ability to craft compelling and engaging content.
- Strong written and verbal communication skills.
- Proficient in email marketing tools, content management systems, Google Analytics, CRMs, Microsoft Office Suite (Excel, Word, PowerPoint), and social media management tools.
- Comfortable with basic graphic design and creative tools (experience preferred).
- Attention to detail and ability to work independently.
- Must be tech and AI-savvy.
Basecamp Resorts and Everwild is an equal opportunity employer, dedicated to building a workplace that values diversity and ensures equal opportunities for all. We are committed inclusion; we celebrate differences and actively welcome applications from individuals of underrepresented backgrounds and communities. We comply with all applicable laws that prohibit discrimination when making all decisions about employment. If you would like to enquire about an adjustment, or need assistance with completing the application process, please contact Beth at careers@basecampresorts.com to discuss your needs confidentially.
Full time, permanent, Monday - Friday
Full Time = 40 hours per week
