Required Skills & Experience
- 4+ years of experience in digital marketing
- Project Management experience
- Large enterprise experience
- .com experience - web page creation, maintenance, and optimizations
- Strong stakeholder management skills
- Data analytics experience
- Great communication, hunger for developing skills, and a proactive/self-starter mentality, taking full ownership of projects
Nice to Have Skills & Experience
- Accessibility knowledge and experience
- High-level frontend development knowledge (HTML and CSS)
Credit Card product experience
Job Description
Insight Global is seeking a Digital Manager to join a Big 5 banking client's digital marketing team to help grow online presence and customer engagement for Credit Cards. The ideal candidate will be responsible for executing and optimizing digital marketing campaigns across various channels, with a primary focus on public-facing web.
- Reporting to the Senior Manager, the Digital Marketing Specialist is responsible for providing day to day support in delivering strategies and tactical plans that align with broader corporate and brand marketing strategies for the assigned Line of Business (LOB).
- End-to-end management of digital projects.
- Strategizing web page optimizations and net new web page builds, leading stakeholders with idea generation and execution.
- Collaborate with content and design (UX) team to create and update web pages, ensuring proper functionality, usability, and mobile responsiveness across all platforms.
- Edit, QA and publish content for web pages using a content management system (CMS), ensuring it aligns with brand guidelines and SEO best practices.
- Ensure content aligns to requirements including content links and visible and non-visible content
- Reporting to the Senior Manager, the Digital Manager is responsible for providing support in delivering strategies and tactical plans that align with broader corporate and brand marketing strategies for the assigned Line of Business (LOB).
- Measure project and site performance
- Team with Senior Manager and Digital Managers to ensure that all initiatives and projects are aligned to digital strategy.
- Work with internal business groups to ensure web representation meets their product and marketing needs
Work with all LOBs and Senior Manager to maximize online space.
*We may use artificial intelligence tools to assist with the screening, assessment, or selection of potential applicants for this position.
*Pay range for this role is between $43/hr - 49/hr CAD.
*This role is an existing vacancy.
