Pay: 22-24
Contract Duration: 6 months + extension
Work Arrangement: 3x weekly on site in Brampton, ON
We may use artificial intelligence tools to assist with the screening, assessment, or selection of potential applicants for this position.
Vacancy: This posting is for a currently vacant role.
Required Skills & Experience
Outcomes & KPIs:
- Delivering on day-to-day marketing activities, timeline management and plan execution
- Accurate/up-to-date budget tracking and reporting
- Successful execution of projects
- Contribution to the achievement of campaign objectives
Key Skills & Capabilities:
- Balancing delivery for multiple projects in a fast-paced environment
- Brand communications, creative & media strategy (traditional and digital media)
- Knowledge of general marketing strategy and business principles
- Developing insights from data & analytics
Job Description
Role Mandate:
The Brand Marketing Specialist provides tactical support for the development and execution of
marketing campaigns and programs. Reporting to a Sr. Manager or Director/Sr. Director, this role is an early step in the brand marketing career path, and supports cross-functional campaign teams through close analysis of insights and trends, and owning the details in campaign delivery to ensure seamless execution
Core Responsibilities:
- Campaign Planning: Supports the brand team in developing the marketing brief, including
compiling consumer/business insights (e.g., insights from the Customer CoE) and pulling in
relevant past campaign data to advise best practices
- Campaign Execution - Creative: Supports the brand team in coordinating with internal/external
agency counterparts, and other partners for the review and
approval of creative; closely reviews creative against established brand guidelines, and
aggregates feedback provided by collaborators (e.g., Marketing and Division leadership)
- Campaign Execution - Deployment: Coordinates campaign deployment, ensuring the launch
and execution aligns to campaign objectives; proactively monitors in-flight campaigns for
optimization opportunities, flags them to the team, and implements decisions; actions other
execution-related needs from the Division/Merchant teams, or local store operations,
as required
- Optimization, Innovation & Best Practices: Contributes to the post-mortem process, including
working with partners to compile campaign performance report reports with key metrics,
participating in post-mortem discussions, and documenting findings
- Campaign Metrics & Tracking: Supports budget planning, development and
monitoring/updating (including status reports); updates brand/project/KPI dashboards;
contributes to research, analysis and reporting to inform campaign activity
- Billing: Oversees management of budget control report, making sure campaigns are delivered in
full against the pplanned budget. Also responsible for ensuring vendor invoices paid in a timely
manner
